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Netflix launches iPhone app redesign, here’s what’s new

Launches


Netflix is rolling out an overhaul of its iPhone app today, as previously announced, with a redesign centered around a vertical video feed called ‘Clips.’ Here’s what’s new.

Netflix’s iPhone app changes navigation design, adds vertical video feed

Per Netflix’s press release:

We’re rolling out a new mobile experience that makes it faster, easier, and more fun to find something you’ll love to watch, listen to, or play. 

Last year, we updated our TV experience for the first time in more than a decade. Now we’re bringing that same focus on simplicity and delight to mobile. The new design puts what you care about front and center, with streamlined navigation and a visual, vertical discovery experience that feels right at home on your phone. 

The navigation bar at the top of the app has been expanded to feature more options than ever. And the bottom tab bar similarly has been revamped, dropping the ‘New & Hot’ tab and adding dedicated tabs for ‘Search’ and ‘Clips.’

‘Clips’ is Netflix’s new vertical video feed in the iPhone app, and the single biggest change in today’s redesign.

‘Clips’ is Netflix’s new vertical video feed

Per the press release: ”Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling.”

Here are the three main ways users might benefit from Clips:

  • Add to ‘My List’: See something you like? Add movies and shows straight to your list from the feed. 
  • Share: Want to relive that long-awaited kiss, look for clues behind that OMG twist, or turn a friend onto your favorite comfort watch? Use the arrow at the bottom to share recommendations to your friends and followers via text or social media directly from the feed.
  • Explore: Planning a family movie night? Or just need a good laugh? Browse a world of entertainment personalized to help you decide what to press play on next.

Netflix says this is just the start of its vertical video ambitions. Clips will later be expanded to include “podcasts, live programming and collections based on genres, like romance or specific interests.”

Per Netflix, the new iPhone app design is rolling out today in a variety of launch countries. These include the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. It will launch everywhere else in the months ahead.

What do you think of Netflix’s iPhone app redesign? Let us know in the comments.

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