FanDuel partners with Formula 1 to integrate odds

FanDuel has become an official sports betting operator of Formula 1, with the addition of the Flutter Entertainment brand, Allwyn is also an official sports betting operator of Formula 1 through a significant agreement.

Karol Corcoran, Managing director of FanDuel Sportsbook, said:

Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.

According to Formula 1, this partnership will enhance the experience of race weekend fans as it will help provide “real-time insights and sports betting context”. In addition to these features, Responsible Gameplay will also be provided.

Jonny Howarth, Formula 1’s director of commercial partnerships, said:

As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.