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YEM Beauty by Yemi Alade Hosts First Pop-Up Experience in Lagos

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Music

Music icon and global performer Yemi Alade showcased her highly anticipated beauty brand, YEM Beauty, as she hosted its first-ever pop-up experience at Laura Beauty Store, Lekki Phase 1. The event brought together esteemed guests, including Don Jazzy, Mo Abudu, Kate Henshaw, Nancy Isime, Osas Ighodaro, Tolu “Toolz” Oniru, Waje, Bolanle Olukanni, alongside a host of industry friends, influencers, and beauty enthusiasts, all gathered to celebrate the introduction of YEM BEAUTY wide range of matte lipstick.

Luc Belaire, the globally celebrated French sparkling wine synonymous with culture and celebration, elevated the pop-up experience by serving both its signature bottles and striking Magnum bottles. The 1.5L Magnums made a standout appearance in honour of the YEM Beauty occasion – an exclusive preview of Belaire’s large-format offering, which is set to make waves across Nigeria.

Guests were treated to an immersive afternoon of beauty, connection, and celebration, experiencing the brand firsthand in a vibrant, curated environment that reflected YEM Beauty’s bold and expressive identity.

In a statement, founder Yemi Alade who looked stunning in a custom M.S.O Lagos outfit shared:

“YEM Beauty was born from my personal journey as a performer and everyday makeup wearer. I wanted products that truly matched my skin tone, enhanced my natural beauty, and could keep up with my lifestyle. When I couldn’t find that consistently, I decided to create it. This brand is for everyone, regardless of skin tone or type — to feel seen, confident, and empowered.”

YEM Beauty is a bold cosmetics brand rooted in artistry, individuality, and premium quality. Crafted with superior ingredients, the collection features vibrant, durable matte liquid lipsticks and nourishing lip glosses, designed to empower self-expression without compromise. At its core, YEM Beauty stands for inclusivity, confidence, and fearless creativity.

More than just a cosmetics line, YEM Beauty represents a movement -one that encourages individuals to embrace their uniqueness and “color the world” on their own terms. YEM Beauty is now available to shop online at yembeauty.com and in-store at Laura Beauty Store, Lekki.

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