Tuesday, 07/04/2026 | 18:42 GMT by
Tareq Sikder
- Mainstream media audiences grew 60% as crypto-native outlets saw traffic decline, according to Outset Data.
- On-chain data shows expanding usage even as crypto media engagement drops to 70M visits.
A new analysis by Outset Data of crypto
media traffic and blockchain data suggests that news coverage does not reliably
track activity in the digital asset economy. The findings challenge a widely
held assumption that media attention reflects or predicts market behavior.
Singapore
Summit: Meet the largest APAC brokers you know (and those you still don’t!).
The study examined more than a decade of
crypto headlines alongside price data and found no consistent relationship.
Building on this, researchers analyzed media traffic and on-chain metrics
across 2025 to test whether attention aligns with actual usage.
Monthly Crypto Media Visits Drop Sharply
The dataset
covered 349 media outlets across crypto, finance, technology, and general news.
Traffic data was sourced from the Outset Media Index and grouped into two
categories: crypto-native publications and mainstream outlets with crypto
coverage. These figures were then compared with three on-chain indicators:
stablecoin supply, USDT transfer volume, and decentralized exchange (DEX)
trading activity.
The results
show that traffic to crypto-focused media declined throughout 2025. Monthly
visits peaked at 105.85 million in January and fell to 70.78 million by
December, a drop of 33.14%. Short-term increases, including a spike in July,
did not alter the overall downward trend.
At the same
time, readership remained fragmented. The top ten crypto-native outlets
accounted for about 25% of total traffic. The majority of visits, 64.6%, went
to smaller publications, indicating a highly distributed media landscape.
Source: Outset Media Index
Mainstream Media Audiences Grow Nearly
60%
In contrast,
mainstream media attracted significantly larger audiences. Total traffic across
these outlets reached 6.91 billion visits in 2025. Monthly traffic increased
from 366.71 million in January to 585.73 million in December, a rise of 59.71%.
A sharp increase occurred in March, when traffic jumped more than 70%
month-on-month, and remained elevated for the rest of the year.
While media
traffic showed mixed trends, on-chain activity expanded steadily. Stablecoin
supply, a proxy for liquidity, rose from 216.95 billion in January to 307.76
billion in December, an increase of 41.84%. Growth accelerated during the third
quarter, with the largest monthly rise recorded in August.
USDT transfer
volume, which reflects payment and settlement activity, showed stronger
volatility . After declining in the first quarter, it began to rise in May and
peaked at 2.52 trillion in October, more than doubling January levels. Total
annual transfer volume reached 18.92 trillion.
A similar
pattern appeared in decentralized trading. DEX spot volume increased from
112.45 billion in January to a peak of 214.68 billion in October. Total trading
volume for the year reached 1.76 trillion, indicating sustained growth in
on-chain trading activity.
Source: Outset Media Index
Media Traffic Does Not Track Activity
Despite these
increases, the analysis found no consistent relationship between media traffic
and blockchain activity. A time-lag comparison showed that changes in media
attention did not systematically precede or follow shifts in on-chain metrics.
Instead, the
two datasets often moved in different directions. Crypto-native media traffic
declined over the year, while liquidity, transfers, and trading activity
expanded. This divergence was most visible in the second half of 2025, when
on-chain indicators rose sharply but media traffic remained subdued.
The findings
suggest that attention-based signals may not capture underlying changes in the
crypto economy. As more activity occurs directly on blockchain infrastructure,
metrics such as liquidity flows and transaction volumes may provide a clearer
view of market behavior.
The study also notes several limitations,
including the use of total site traffic rather than crypto-specific readership
and the exclusion of activity on social platforms. However, the overall pattern
remains consistent: media coverage and on-chain activity did not move together
over the period analyzed.
A new analysis by Outset Data of crypto
media traffic and blockchain data suggests that news coverage does not reliably
track activity in the digital asset economy. The findings challenge a widely
held assumption that media attention reflects or predicts market behavior.
Singapore
Summit: Meet the largest APAC brokers you know (and those you still don’t!).
The study examined more than a decade of
crypto headlines alongside price data and found no consistent relationship.
Building on this, researchers analyzed media traffic and on-chain metrics
across 2025 to test whether attention aligns with actual usage.
Monthly Crypto Media Visits Drop Sharply
The dataset
covered 349 media outlets across crypto, finance, technology, and general news.
Traffic data was sourced from the Outset Media Index and grouped into two
categories: crypto-native publications and mainstream outlets with crypto
coverage. These figures were then compared with three on-chain indicators:
stablecoin supply, USDT transfer volume, and decentralized exchange (DEX)
trading activity.
The results
show that traffic to crypto-focused media declined throughout 2025. Monthly
visits peaked at 105.85 million in January and fell to 70.78 million by
December, a drop of 33.14%. Short-term increases, including a spike in July,
did not alter the overall downward trend.
At the same
time, readership remained fragmented. The top ten crypto-native outlets
accounted for about 25% of total traffic. The majority of visits, 64.6%, went
to smaller publications, indicating a highly distributed media landscape.
Source: Outset Media Index
Mainstream Media Audiences Grow Nearly
60%
In contrast,
mainstream media attracted significantly larger audiences. Total traffic across
these outlets reached 6.91 billion visits in 2025. Monthly traffic increased
from 366.71 million in January to 585.73 million in December, a rise of 59.71%.
A sharp increase occurred in March, when traffic jumped more than 70%
month-on-month, and remained elevated for the rest of the year.
While media
traffic showed mixed trends, on-chain activity expanded steadily. Stablecoin
supply, a proxy for liquidity, rose from 216.95 billion in January to 307.76
billion in December, an increase of 41.84%. Growth accelerated during the third
quarter, with the largest monthly rise recorded in August.
USDT transfer
volume, which reflects payment and settlement activity, showed stronger
volatility . After declining in the first quarter, it began to rise in May and
peaked at 2.52 trillion in October, more than doubling January levels. Total
annual transfer volume reached 18.92 trillion.
A similar
pattern appeared in decentralized trading. DEX spot volume increased from
112.45 billion in January to a peak of 214.68 billion in October. Total trading
volume for the year reached 1.76 trillion, indicating sustained growth in
on-chain trading activity.
Source: Outset Media Index
Media Traffic Does Not Track Activity
Despite these
increases, the analysis found no consistent relationship between media traffic
and blockchain activity. A time-lag comparison showed that changes in media
attention did not systematically precede or follow shifts in on-chain metrics.
Instead, the
two datasets often moved in different directions. Crypto-native media traffic
declined over the year, while liquidity, transfers, and trading activity
expanded. This divergence was most visible in the second half of 2025, when
on-chain indicators rose sharply but media traffic remained subdued.
The findings
suggest that attention-based signals may not capture underlying changes in the
crypto economy. As more activity occurs directly on blockchain infrastructure,
metrics such as liquidity flows and transaction volumes may provide a clearer
view of market behavior.
The study also notes several limitations,
including the use of total site traffic rather than crypto-specific readership
and the exclusion of activity on social platforms. However, the overall pattern
remains consistent: media coverage and on-chain activity did not move together
over the period analyzed.
- 2233 Articles
- 40 Followers
Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023.
At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London.
Education:
Honours degree Information Technology, Anfell College, London
- 2233 Articles
- 40 Followers
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In this Winner Spotlight, Johnny Khalil, Executive Director at Tickmill Europe, shares how listening closely to clients and delivering strong trading conditions made the difference.
A big thank you to the community whose support continues to drive progress every day.
👉 Think your brand has what it takes? Nominate for the 2026 Finance Magnates Awards: https://awards.financemagnates.com/#nominate
What helped Tickmill stand out this year?In this Winner Spotlight, Johnny Khalil, Executive Director at Tickmill Europe, shares how listening closely to clients and delivering strong trading conditions made the difference.
A big thank you to the community whose support continues to drive progress every day.
👉 Think your brand has what it takes? Nominate for the 2026 Finance Magnates Awards: https://awards.financemagnates.com/#nominate
What helped Tickmill stand out this year?
In this Winner Spotlight, Johnny Khalil, Executive Director at Tickmill Europe, shares how listening closely to clients and delivering strong trading conditions made the difference.
A big thank you to the community whose support continues to drive progress every day.
👉 Think your brand has what it takes? Nominate for the 2026 Finance Magnates Awards: https://awards.financemagnates.com/#nominate
What helped Tickmill stand out this year?In this Winner Spotlight, Johnny Khalil, Executive Director at Tickmill Europe, shares how listening closely to clients and delivering strong trading conditions made the difference.
A big thank you to the community whose support continues to drive progress every day.
👉 Think your brand has what it takes? Nominate for the 2026 Finance Magnates Awards: https://awards.financemagnates.com/#nominate
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
CMC Markets’ Artur Delijergijevs on Metals Demand, Volatility, & Stable Execution
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.
Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.
Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.
Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
In this exclusive Executive Interview, Finance Magnates speaks with Artur Delijergijevs, Head of Systematic Market Making at CMC Markets, about the current state of metals demand and market volatility.Delijergijevs offers a desk-level view on:
– Metals Demand: Why metals are seeing the strongest demand from both retail and institutional clients right now.
– The Safe-Haven Debate: Questioning whether gold still fits the classic safe-haven definition given large daily price movements.
– Volatile Market Prep: How a market-making desk prepares its systems and pricing for stressed market conditions and high-impact economic events.
– Hybrid Execution: Why the best execution model combines electronic speed with human relationship support, especially during volatility.
– AI in Workflow: Where CMC Markets is integrating machine learning for risk management and pricing, and the limitations of AI during stressed markets.
– Dubai’s Role: The strategic importance of Dubai’s location for covering global trading sessions across Asia, Europe, and the US.Watch to understand how CMC Markets maintains stable pricing and reliable execution quality in high-volatility environments.
#CMCmarkets #forex #metals #gold #trading #volatility #MarketMaking #iFXDubai #FinanceMagnates #Finance #Fintech #Execution #AlgorithmicTrading #RiskManagement
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Tareq Sikder