Download the Redfin app now to prepare for a search that starts at the Big Game and spans the country to win a million-dollar home
Redfin today announced The Great American Home Search – a nationwide activation that transforms the Big Game into a life changing opportunity to win a home valued at more than $1 million. To play, download or update the Redfin app to participate in this never-been-done-before scavenger hunt.
The search begins at 8 p.m. ET, moments after Rocket and Redfin’s Big Game spot airs on February 8. Over the following 48 hours, Redfin will release six app-exclusive prompts that guide players to the million-dollar home shown which appears directly in the commercial. By using Redfin’s search tools and filters, players will embark on a hunt within the app. The winner is the first eligible participant to solve all six clues and identify the home.
The Great American Home Search was designed to engage audiences beyond simply watching an ad. Redfin partnered with Trevor Rainbolt, the world’s largest geography and geoguessing creator, to design the game’s clues. Drawing on his ability to identify locations from small details, Rainbolt helped craft prompts that challenge internet sleuths while remaining approachable for first-time players.
“Today’s consumers across every demographic are seeking meaning and participation, not just messages. To deliver real impact and justify an investment as significant as the Big Game, brands must create experiences that invite people in, spark belief, and earn attention through action,” said Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies. “At Rocket, we hold ourselves to a never-been-done-before standard, rooted in generosity and cultural relevance. The Great American Home Search is not just an activation. It’s an idea big enough to change the life of one American family, help create generational wealth, and remind the country what home ownership can still mean.”
The experience builds on the message first introduced in Rocket and Redfin’s Big Game teaser, featuring Lady Gaga performing Fred Rogers’ timeless theme song, “Won’t You Be My Neighbor?” The campaign reframes the timely topic of neighborliness as a modern civic value and extends that message beyond advertising into action.
The campaign is grounded in a reality many Americans know well: homeownership has become harder to achieve and confidence in the journey has eroded. Rocket and Redfin designed the Great American Home Search to reignite aspiration while continuing to focus on making the path to homeownership clearer and more accessible for everyday buyers with things like Rocket preferred pricing and technology innovations.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 United States and D.C. who satisfy the age requirements in the Official Rules. Contest only available in Redfin mobile app; data rates may apply. Professional Geo-Location Analysts along with Rocket (Rocket companies and affiliates – see Official Rules for complete list) team members and immediate family members are not eligible to win. See thegreatamericanhomesearch.com for Official Rules, how to participate, prize details & eligibility requirements. VOID WHERE PROHIBITED.
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Angela Cherry