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Bitcoins Robinhood’s festive giveaway strategy could boost engagement and attract new users during the holiday season.
Key Takeaways
- Robinhood distributed $750,000 in Bitcoin to its users taking part in the holiday event.
- The giveaway marks day two of the promotional campaign from the commission-free trading platform.
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Robinhood handed out $750,000 worth of Bitcoin to users on the second day of its holiday countdown event. The campaign launched on Friday with Dogecoin prizes and high-quality item giveaways.
Robinhood $HOOD just announced their prizes for HOOD Holidays Day 2:
– 5 people will win a trip to Hawaii for 2
– 1000 people will win Away suitcases
– Everyone else will split $750K of Bitcoin pic.twitter.com/eMqvGcvgMg— WOLF (@WOLF_Financial) December 28, 2025
The company appeared to have resolved the app glitches that frustrated users on the first day, when many reported being unable to redeem rewards.
In addition to Bitcoin, the company offered Hawaii vacation packages and Away suitcases on the second day.
Robinhood offers stocks, options, and crypto trading through its mobile app. The company has used giveaways to drive user engagement and platform activity.
