The Oscars will be streamed live on YouTube from 2029 after being broadcast on the ABC network for decades.
It means the annual film awards will be available to the video-sharing platform’s two billion users for free around the world in four years.
The Academy of Motion Picture Arts and Sciences announced the deal with Google-owned YouTube on Wednesday, saying the streaming giant will have the exclusive global rights to the Hollywood awards from 2029 to 2033.
YouTube will effectively be the home to all things Oscars, including red-carpet coverage, the Governors Awards and the Oscar nominations announcement.
The Academy Awards ceremony has been broadcast by ABC for most of its history, but 2028 will be its last year showing the Oscars as they celebrate their 100th anniversary.
“The Oscars, including red carpet coverage, behind-the-scenes content, Governors Ball access, and more, will be available live and for free to over two billion viewers around the world on YouTube, and to YouTube TV subscribers in the United States,” an announcement on the Academy Awards’ website read.
“We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round academy programming,” said academy chief executive Bill Kramer and academy president Lynette Howell Taylor.
They said the new partnership with the platform “will allow us to expand access to the work of the academy to the largest worldwide audience possible”.
File pic: Reuters
‘Inspiring new generation of creativity and film lovers’
“The Oscars are one of our essential cultural institutions, honouring excellence in storytelling and artistry,” said YouTube chief executive Neal Mohan.
“Partnering with the academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers while staying true to the Oscars’ storied legacy.”
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The awards will be available with audio tracks in many languages, in addition to closed captioning.
Last year’s Academy Awards were watched by 19.7 million viewers on the Disney-owned ABC, a five-year high but far below the show’s biggest audience of 57 million in 1998.
The network has been the broadcast home to the Oscars for almost its entire history. NBC first televised the Oscars in 1953, but ABC picked up the rights in 1961.
Aside from a period between 1971 and 1975, when NBC again aired the show, the Oscars have been on ABC.