Strategy Strikes Again: Saylor’s Firm Adds 525 Bitcoin to Company Pile

Bitcoins

  • Strategy, formerly MicroStrategy, has purchased an additional 525 BTC for $60 million, at an average price of $114,562.
  • The company, led by chairman and co-founder Michael Saylor, has an aggressive Bitcoin acquisition strategy that began in August 2020 and has made it the largest public company holder of the asset, with a total of 638,985 BTC valued at over $73 billion.
  • The purchase was made during a period of relative strength for Bitcoin, which has remained above key support levels and has seen a resurgence in inflows into spot Bitcoin ETFs.

Strategy expanded its Bitcoin treasury with a US$60 million (AU$92.1 million) purchase of 525 BTC at an average price of US$114,562 (AU$176,000). The firm now holds 638,985 BTC worth more than US$73 billion (AU$112.1 billion).

This effectively continues an aggressive accumulation program that began in August 2020 with an initial US$250 million (AU$384 million) investment. Saylor’s approach positioned Strategy as the first major public company to adopt Bitcoin as a corporate treasury asset. Today we have dozens of institutional investors and firms hoarding Bitcoin, notably Metaplanet, Trump Media, and just recently, HashKey.

Despite slowing down from time to time when markets turned south, the company has accelerated its buying in recent weeks, adding US$450 million (AU$691 million) of Bitcoin between late August and early September.

While other firms have followed with BTC allocations, some have also diversified into assets such as Solana, Ethereum, and Dogecoin.

Related: BlackRock Eyes Tokenised ETFs After Bitcoin Fund Success

Last Chance to Buy BTC?

September has been, historically, a difficult month for crypto, mostly due to broader market trends. 

Despite all the volatility, Bitcoin has remained strong, testing the resistance between US$115,600 (AU$177,600) and US$117,300 (AU$180,200). 

The price slipped below US$114,500 (AU$175,600) on Monday ahead of the Federal Reserve’s policy meeting, and most analysts see support at US$111,000–$113,000 (AU$170,500–AU$173,600). 

According to crypto analyst ShayanBTC, several factors are playing a hand in forming Bitcoin’s apparently bullish setup.

Miners Cut Distribution, Fueling Fresh Confidence in Bitcoin’s Rally

“The combination of a technical structure shift and miner accumulation provides a constructive outlook. As long as $112K holds, Bitcoin appears well-positioned to sustain momentum. – By @ShayanBTC7 pic.twitter.com/6x1u7ktS1N

— CryptoQuant.com (@cryptoquant_com) September 15, 2025

Not only technical setups and miner accumulation, spot Bitcoin ETFs are experiencing a resurgence in inflows. Crypto News Australia reported that BTC ETFs netted over US$2.2 billion (AU$3.3 billion).

Related: UBS, Chainlink, and DigiFT Launch Hong Kong Pilot for Tokenised Funds

José Oramas Read More

Latest

SkyCity to Pay $15M Settlement Over Regulatory Breaches in Australian Casino

SkyCity Entertainment Group has reached a settlement requiring it to pay AUD 21 million (about $14.72 million) in relation to compliance breaches at its casino in Adelaide, Australia. The settlement is part of a larger deal with the Commissioner for Liquor and Gambling in South Australia, addressing regulatory concerns for SkyCity’s Adelaide casino in an

Interview: Emmanuel Frenehard, chief digital officer, Sanofi

Emmanuel Frenehard, chief digital officer (CDO) at biopharmaceutical giant Sanofi, recognises that the CDO role often means different things in different companies. At Sanofi, it was decided that the role would be an all-encompassing position, overseeing business applications, infrastructure, cyber security, data, artificial intelligence (AI) and digital services. There are also professionals in Frenehard’s team

Jim Carrey Returning for The Grinch Sequel Movie

Why Jim Carrey Almost Quit The Grinch & Gave Back $20 Million Salary Pucker up, Whoville—the Grinch is coming back. Indeed, director Ron Howard and his producing partner Brian Grazer ’s production company Imagine Entertainment confirmed on Instagram June 18 that a sequel to Jim Carrey ’s 2000 movie How the Grinch Stole Christmas is

Ojakalasi – Intandane

MusicDOWNLOAD MP3 SONG...

Newsletter

Don't miss

SkyCity to Pay $15M Settlement Over Regulatory Breaches in Australian Casino

SkyCity Entertainment Group has reached a settlement requiring it to pay AUD 21 million (about $14.72 million) in relation to compliance breaches at its casino in Adelaide, Australia. The settlement is part of a larger deal with the Commissioner for Liquor and Gambling in South Australia, addressing regulatory concerns for SkyCity’s Adelaide casino in an

Interview: Emmanuel Frenehard, chief digital officer, Sanofi

Emmanuel Frenehard, chief digital officer (CDO) at biopharmaceutical giant Sanofi, recognises that the CDO role often means different things in different companies. At Sanofi, it was decided that the role would be an all-encompassing position, overseeing business applications, infrastructure, cyber security, data, artificial intelligence (AI) and digital services. There are also professionals in Frenehard’s team

Jim Carrey Returning for The Grinch Sequel Movie

Why Jim Carrey Almost Quit The Grinch & Gave Back $20 Million Salary Pucker up, Whoville—the Grinch is coming back. Indeed, director Ron Howard and his producing partner Brian Grazer ’s production company Imagine Entertainment confirmed on Instagram June 18 that a sequel to Jim Carrey ’s 2000 movie How the Grinch Stole Christmas is

Ojakalasi – Intandane

MusicDOWNLOAD MP3 SONG...

Ojakalasi – Move On Ft Bhambatha

MusicDOWNLOAD MP3 SONG...

Business delegation visits Kazakhstan to strengthen economic and trade cooperation

Astana, Kazakhstan, Jun 2, 2026 - (ACN Newswire) - A business delegation led by the Chief Executive of the Hong Kong Special Administrative Region (HKSAR), John Lee, and organised by the Hong Kong Trade Development Council (HKTDC), began its visit to Astana, the capital of Kazakhstan, on 1 June. During the visit, a total of 43

13 Real Business Trip Stories That Prove Work Travel Collects More Stories Than Miles

Real business trips almost never go the way the itinerary promised. They start with a confidently-packed suitcase and an eight-page agenda, and somewhere between the airport gate and the hotel breakfast they quietly turn into something nobody could have invented — equal parts comedy, chaos, and unscheduled adventure. These 13 real business trip moments are exactly that kind of work-trip plot

Your business texts could look like scam messages from July 1 if you don’t act now

From July 1, any branded SMS your business sends without a registered sender ID will be labelled “Unverified” and grouped with scam messages.  What’s happening: From 1 July 2026, any business or organisation that sends SMS using a branded name, such as “MyShop” or “AcmeServices”, instead of a phone number, must have that sender ID