Aamir Khan reveals why he decided not to release Sitaare Zameen Par on OTT: ‘I never liked that model, I believe…’

BOLLYWOOD

Sitaare Zameen Par will be available from August 1 on YouTube Movies on demand at an accessible price, skipping other digital platforms entirely.

Latest News

Aman Wadhwa

Updated : Jul 29, 2025, 11:49 PM IST | Edited by : Aman Wadhwa

Aamir Khan reveals why he decided not to release Sitaare Zameen Par on OTT: 'I never liked that model, I believe...'

Aamir Khan in Sitaare Zameen Par

Add DNA as a Preferred Source

TRENDING NOW

Aamir Khan, who is all set to release his sports drama Sitaare Zameen Par on YouTube Movies, shared the reason for skipping popular OTT platforms and instead deciding to go directly to YouTube. The film will be available from August 1 on YouTube Movies on demand at an accessible price, skipping other digital platforms entirely. It will be priced at Rs 100 in India and will also be available in 38 other countries, including the US, UK, and Australia, with prices tailored to local markets. The movie will be available in subtitles and dubbed versions in several languages to cater to a wider audience.

During a press conference in Mumbai on Tuesday, Aamir explained that his aim was to make the film affordable and accessible to as many people as possible. Aamir shared, “Think about it. If a family of four watches the film for Rs 100, that’s just Rs 25 per person. You can even invite your neighbors. When I was young, I used to watch movies with neighbors. If you watch it with eight people, it’s even cheaper. You can show it to the whole village, 100 people for Rs 100, that’s just Rs 1 per person. It’s up to you how you want to use it. But our effort is to reach every corner of India and ensure everyone benefits from it. This is a big step for us.”

The Talaash actor spoke openly about why he chose not to follow the OTT route like many other filmmakers. He shared that he “never liked” the traditional OTT model and wanted to try something different that would reach more people at a lower cost. “Many journalists have asked me why I didn’t go to OTT. At that time, I couldn’t explain it clearly. But the reason is that I never liked that model. I never understood it. That’s why I’ve come up with this new model. I hope you’ll like it. I hope that every citizen of the country will appreciate it. I believe cinema, which once soared, will soar high again”, he said.

For the unversed, Sitaare Zameen Par is the spiritual sequel to his 2007 emotional drama Taare Zameen Par. In this sports drama, Aamir Khan plays the role of a basketball coach tasked with training a group of neurodivergent children. Directed by RS Prasanna, it hit theaters on June 20 and grossed over Rs 250 crore worldwide.

READ | Sitaare Zameen Par to not release on any OTT platform, Aamir Khan film to stream directly on YouTube for Rs…

Find your daily dose of All Latest News including Sports NewsEntertainment NewsLifestyle News, explainers & more. Stay updated, Stay informed- Follow DNA on WhatsApp.

Read More

Latest

Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds

According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in

Newsletter

Don't miss

Australian Retirement Funds Hold Over $10B in Gambling Shares, Study Finds

According to a study commissioned by Australia’s Alliance for Gambling Reform and conducted by SustainoMetric, the country’s 20 biggest super funds collectively hold at least AUD 14.8 billion (about $10.3 billion) in listed gambling-related investments. Here’s What the Study Found The study analyzed the funds’ direct equity holdings and responsible-investment policies. It identified investments in

TOSYALI secured 187 million Euro financing from Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) for its first phase of 1.2 GW solar investment

TOSYALI continues to accelerate its energy transition by securing long term international financing for supporting its decarbonization agenda and sustainability investments. The company has signed Export Finance Buyer Credit Agreements worth 187 million euros with BBVA, under Spanish Export Credit Agency Cesce's cover, for Osmaniye and Niğde Projects in its first phase of solar power

‘Sabah is open for business’: Hajiji courts investors with promise of sustainable growth, carbon‑negative credentials

Sabah is pitching itself as an Asia-Pacific hub for impact investing, betting that its forests, biodiversity and natural resources can become drivers of economic growth as it seeks private capital for sustainable development. — Picture by Firdaus Latif By Julia Chan First Published: Monday, 13 Jul 2026 11:44 AM MYT KOTA KINABALU, July 13 —

Want Your Business to Be Seen Everywhere? Meet Tonia Ryan, Creator of Fix Your Search

Some people are good at their jobs. Then there is Tonia Ryan, who has turned “getting found online” into something close to magic. She is the creator of Fix Your Search, and if you have ever wondered why some businesses pop up everywhere while others seem invisible...

Grey Business processes $61 million as stablecoins dominate payments

Grey Business enables startups and SMEs to open US Dollar (USD) corporate accounts, send and receive international payments, convert currencies, and transact using stablecoins such as USDC and USDT...