Monday, 18/08/2025 | 13:18 GMT by
Jared Kirui
- According to Outset PR, Generative AI reshaped content discovery, but loyal audiences provided some stability for established outlets.
- Generalist news portals far outpaced niche crypto outlets, recording 895 million visits in Q2—over 45 times higher.
The global
crypto market bounced back strongly in the second quarter of 2025, but Eastern
Europe’s crypto news outlets saw a much tougher landscape.
While digital assets
delivered a 21.7% return and regained investor confidence worldwide, a new
report from Outset PR shows that 63% of crypto-focused media across the region
lost traffic, squeezed between regulatory shifts, generative AI’s rise, and
political headwinds.
Global
Tailwinds, Local Headwinds
The second
quarter marked a clear reversal for crypto markets after a weak start to the
year. Institutional demand, ETF inflows, and corporate Bitcoin purchases
supported the rebound. U.S. regulators relaxed restrictions for banks and
advanced the Market Structure Bill, while Circle’s IPO accelerated stablecoin
adoption.
However, Eastern
European media did not share in the upswing. Search algorithm changes hit
visibility in Poland and Hungary, while Romania relied heavily on aggregator
clicks to maintain reach.
Bulgaria grew traffic, but much of it came from
outside its borders, raising questions about the sustainability of hybrid
content strategies. According to
Outset PR, Russia and Poland remain the center of gravity for Eastern European
crypto news.
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Together, they generated 82% of the region’s crypto media traffic
in Q2. Russia led with 43% (8.44 million visits), while Poland followed closely
with 39% (7.63 million visits), largely thanks to Comparic.pl.
Hungary
accounted for 4.6% of visits, while Slovakia and the Czech Republic each stood
near 4%. Ukraine (2.6%) and Bulgaria (2.2%) trailed further behind. Other
countries, from Belarus to Greece, contributed only fractional shares.
General
Media Overshadows Niche Outlets
Crypto-specialist
outlets remain overshadowed by generalist news and financial portals. These
broader platforms recorded nearly 895 million visits in Q2, more than 45 times
higher than niche crypto publications. Here, Russia and Poland are dominated,
with 75% of total general media audiences based in the two countries.
Romania and
Belarus managed to carve out meaningful traffic shares of around 5.5% each,
despite having fewer active outlets. Ukraine and Slovakia followed at 4.7%.
Smaller states, including Estonia and Moldova, barely registered in the data.
National
Contexts Shape Media Survival
Further
east, local conditions dictated survival strategies. In Ukraine, the ongoing
war shaped editorial focus, but regulators signaled intent to integrate Bitcoin
and other assets into national reserves, pointing to a longer-term pivot.
Russia saw legal advances in mining but faced strict media advertising bans. In
Belarus, many outlets shifted formats or hosting to keep operating under
tighter restrictions.
Outset PR
noted that generative AI tools are reshaping content discovery across the
region, adding a new layer of complexity. For many outlets already squeezed by
regulation and geopolitics, AI-driven search patterns could further destabilize
traffic flows.
Still, loyal audiences held steady, suggesting that established
publishers with trusted brands may endure despite shifting digital dynamics.
The global
crypto market bounced back strongly in the second quarter of 2025, but Eastern
Europe’s crypto news outlets saw a much tougher landscape.
While digital assets
delivered a 21.7% return and regained investor confidence worldwide, a new
report from Outset PR shows that 63% of crypto-focused media across the region
lost traffic, squeezed between regulatory shifts, generative AI’s rise, and
political headwinds.
Global
Tailwinds, Local Headwinds
The second
quarter marked a clear reversal for crypto markets after a weak start to the
year. Institutional demand, ETF inflows, and corporate Bitcoin purchases
supported the rebound. U.S. regulators relaxed restrictions for banks and
advanced the Market Structure Bill, while Circle’s IPO accelerated stablecoin
adoption.
However, Eastern
European media did not share in the upswing. Search algorithm changes hit
visibility in Poland and Hungary, while Romania relied heavily on aggregator
clicks to maintain reach.
Bulgaria grew traffic, but much of it came from
outside its borders, raising questions about the sustainability of hybrid
content strategies. According to
Outset PR, Russia and Poland remain the center of gravity for Eastern European
crypto news.
You may also like: Forex and CFD Trading Population in Poland Surges 40% as Losses Mount to Record 1.3B Zlotys
Together, they generated 82% of the region’s crypto media traffic
in Q2. Russia led with 43% (8.44 million visits), while Poland followed closely
with 39% (7.63 million visits), largely thanks to Comparic.pl.
Hungary
accounted for 4.6% of visits, while Slovakia and the Czech Republic each stood
near 4%. Ukraine (2.6%) and Bulgaria (2.2%) trailed further behind. Other
countries, from Belarus to Greece, contributed only fractional shares.
General
Media Overshadows Niche Outlets
Crypto-specialist
outlets remain overshadowed by generalist news and financial portals. These
broader platforms recorded nearly 895 million visits in Q2, more than 45 times
higher than niche crypto publications. Here, Russia and Poland are dominated,
with 75% of total general media audiences based in the two countries.
Romania and
Belarus managed to carve out meaningful traffic shares of around 5.5% each,
despite having fewer active outlets. Ukraine and Slovakia followed at 4.7%.
Smaller states, including Estonia and Moldova, barely registered in the data.
National
Contexts Shape Media Survival
Further
east, local conditions dictated survival strategies. In Ukraine, the ongoing
war shaped editorial focus, but regulators signaled intent to integrate Bitcoin
and other assets into national reserves, pointing to a longer-term pivot.
Russia saw legal advances in mining but faced strict media advertising bans. In
Belarus, many outlets shifted formats or hosting to keep operating under
tighter restrictions.
Outset PR
noted that generative AI tools are reshaping content discovery across the
region, adding a new layer of complexity. For many outlets already squeezed by
regulation and geopolitics, AI-driven search patterns could further destabilize
traffic flows.
Still, loyal audiences held steady, suggesting that established
publishers with trusted brands may endure despite shifting digital dynamics.
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Jared is an experienced financial journalist passionate about all things forex and CFDs.
- 2159 Articles
- 42 Followers
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Jeff Patterson of Finance Magnates speaks with Theodoros Kringou, Founder and CEO of Infocredit Group, at iFX EXPO International 2025. They explore how Infocredit is driving innovation in compliance tech, integrating ESG risk scoring, and using AI and machine learning to reduce false positives in fraud detection, while maintaining a crucial human element.
#iFXEXPO2025 #InfocreditGroup #ComplianceTech #AML #KYC #Fintech #AI #FinanceMagnates #RiskManagement
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Jeff Patterson of Finance Magnates speaks with Theodoros Kringou, Founder and CEO of Infocredit Group, at iFX EXPO International 2025. They explore how Infocredit is driving innovation in compliance tech, integrating ESG risk scoring, and using AI and machine learning to reduce false positives in fraud detection, while maintaining a crucial human element.#iFXEXPO2025 #InfocreditGroup #ComplianceTech #AML #KYC #Fintech #AI #FinanceMagnates #RiskManagement
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Executive Interview| Constantinos Michailides| DGM Tech Solutions Ltd| iFX EXPO International 2025
Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.
#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.
#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.
#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Constantinos Michailides, Founder and CEO of DGM Tech Solutions, at iFX EXPO International 2025. They explore how DGM supports brokers with trading platform administration, the role of AI in streamlining operations, and how blockchain could transform KYC and AML compliance. The conversation also covers evolving regulatory challenges and the future of financial services infrastructure.#iFXEXPO2025 #DGMTechSolutions #Fintech #TradingPlatforms #Blockchain #AI #KYC #FinanceMagnates
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Executive Interview with Kathy Lian from BKTraders | iFX EXPO International 2025
Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.
#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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▶️ YouTube: / @financemagnates_officialDon’t miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.
#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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▶️ YouTube: / @financemagnates_officialDon’t miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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???? TikTok: https://www.tiktok.com/tag/financemag…
▶️ YouTube: / @financemagnates_officialDon’t miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.
#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
Connect with us today:
???? LinkedIn: / financemagnates
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???? TikTok: https://www.tiktok.com/tag/financemag…
▶️ YouTube: / @financemagnates_officialDon’t miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
Jeff Patterson of Finance Magnates interviews Kathy Lian, co-founder of BKTraders, at iFX EXPO International 2025. They discuss the explosive growth of the prop trading industry, key takeaways from her book Prop Trading Secrets, evolving funding models, the impact of regulatory scrutiny following the My Forex Funds case, and how geopolitical events are shaping forex market volatility.#iFXEXPO2025 #PropTrading #Forex #FinanceMagnates #TradingStrategies #Regulation #BKTraders
???? Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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Jared Kirui