Greentube expands presence in South African market with Hollywoodbets collaboration

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has further extended its foothold in the South African market after partnering with leading operator, Hollywoodbets. 

This pivotal deal, facilitated by NOVOMATIC Africa, sets a standard for Greentube’s ambitions in the country since it launched in March 2025. The content rollout will utilise Greentube’s innovative Mynt platform.

The integration guarantees that engaging content will reach the broad and active user base of one of the nation’s top betting brands.

Greentube Mynt comprises several modules, with a state-of-the-art Remote Gaming Server (RGS) at its core. It serves as the foundation for a future-proof, comprehensive gaming solution that enhances player engagement and retention and powers efficient content deployment.

Players at Hollywoodbets are now able to access a range of Novomatic’s and Greentube’s award-winning gaming portfolio, including hit titles Lucky Lady’s Charm Deluxe, Book of Ra Deluxe, and Sizzling Hot Deluxe.

The provider’s continued expansion throughout the country underscores Greentube’s endeavour to enhance gaming throughout South Africa, offering its unique and immersive content to even more players.

Hollywoodbets has been serving players in the continent’s biggest betting market for decades, sitting proudly at its head, and providing its growing customer base with comprehensive slots, live casino and sports betting offerings from the world’s leading providers.

Michael Bauer, CPO/CRO at Greentube, said:

Hollywoodbets is a renowned operator in the South African iGaming market and one that we are very excited to be partnering with. This collaboration represents a key step in our regional growth strategy, and we’re thrilled to bring our premium content to an even broader audience through such a respected brand.

Wayde Dorkin, Head of Product at Hollywoodbets, added:

At Hollywoodbets, our focus is on delivering world-class entertainment and exceptional value to our players. Partnering with Greentube enables us to significantly enhance our slots offering with some of the most recognisable and engaging titles in the industry, further strengthening our position as South Africa’s leading gaming operator.