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Mitrade Partners Argentine Football Association in Asia Push

Mitrade

Tuesday, 22/07/2025 | 06:41 GMT by
Damian Chmiel

  • Melbourne-based trading platform capitalizes on Messi-fueled football craze across the APAC region.
  • Binance and PU Prime have also partnered with Argentine football in recent years.

Leo Messi during FIFA World Cup

Leo Messi during FIFA World Cup

Australian
trading platform Mitrade has signed on as the official regional CFD sponsor for
Argentina’s national football team, betting on the World Cup champions’
popularity across Southeast Asia and Australia to expand its user base.

Mitrade Teams Up with
Argentine Football Association

The
Melbourne-founded company announced the partnership today (Tuesday), calling it
part of their “Rise with Champions” campaign. Argentina’s national
team jerseys are outselling those of traditional football giants throughout the
region, according to the company.

Kevin Lai,
Mitrade’s vice president, drew parallels between football strategy and trading.
“Football, like financial markets, requires analytical thinking, quick
decision-making and strategic insight, qualities that resonate strongly with
the mindset of our users across Southeast Asia and Australia,” he said.

The
Argentine Football Association (AFA) has been building ties across Asia-Pacific
since Lionel Messi led the team to World Cup victory. A friendly match in
Jakarta sold out with 60,000 fans attending, while Australian supporters have
shown growing interest in the team, particularly around Messi.

Argentine Football
Embraces Financial Partnerships

This is not
the first time Argentina’s national football team has partnered with a firm
from the retail trading sector. In 2022, the cryptocurrency exchange Binance
signed a five-year agreement with the AFA. In 2023, XTrend, a CySEC-regulated
broker, became a regional fintech sponsor of Lionel Messi and his teammates.

Earlier
this year, digital asset platform XBO.com joined as a partner of the AFA,
followed shortly by online trading platform PU Prime, whose official signing
ceremony occurred several months later.

As for
Mitrade, the company secured Lloyd’s backing for a $1 million additional trader
protection plan at the start of 2025, following in the footsteps of other
brokers offering similar solutions, including ATFX and VT Markets.

Australian
trading platform Mitrade has signed on as the official regional CFD sponsor for
Argentina’s national football team, betting on the World Cup champions’
popularity across Southeast Asia and Australia to expand its user base.

Mitrade Teams Up with
Argentine Football Association

The
Melbourne-founded company announced the partnership today (Tuesday), calling it
part of their “Rise with Champions” campaign. Argentina’s national
team jerseys are outselling those of traditional football giants throughout the
region, according to the company.

Kevin Lai,
Mitrade’s vice president, drew parallels between football strategy and trading.
“Football, like financial markets, requires analytical thinking, quick
decision-making and strategic insight, qualities that resonate strongly with
the mindset of our users across Southeast Asia and Australia,” he said.

The
Argentine Football Association (AFA) has been building ties across Asia-Pacific
since Lionel Messi led the team to World Cup victory. A friendly match in
Jakarta sold out with 60,000 fans attending, while Australian supporters have
shown growing interest in the team, particularly around Messi.

Argentine Football
Embraces Financial Partnerships

This is not
the first time Argentina’s national football team has partnered with a firm
from the retail trading sector. In 2022, the cryptocurrency exchange Binance
signed a five-year agreement with the AFA. In 2023, XTrend, a CySEC-regulated
broker, became a regional fintech sponsor of Lionel Messi and his teammates.

Earlier
this year, digital asset platform XBO.com joined as a partner of the AFA,
followed shortly by online trading platform PU Prime, whose official signing
ceremony occurred several months later.

As for
Mitrade, the company secured Lloyd’s backing for a $1 million additional trader
protection plan at the start of 2025, following in the footsteps of other
brokers offering similar solutions, including ATFX and VT Markets.

Damian Chmiel

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Damian’s adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.

  • 2652 Articles
  • 78 Followers

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