Coinbase Rebrands Coinbase Wallet To Base App

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13 hours agoFri Jul 18 2025 10:43:19

Reading Time: 2 minutes

  • Crypto exchange Coinbase has rebranded its Coinbase Wallet to Base App
  • Coinbase said the revamped wallet is an “everything app” that simplifies interaction with the blockchain world
  • The Base app features AI tools and social features meant to make it an all-in-one app for crypto users

Seven years after rebranding from Toshi, Coinbase Wallet is adopting a new name, Base App, to facilitate seamless interaction with the blockchain world. Coinbase described the new wallet as an “everything app,” disclosing that it offers AI tools, social features, and monetization options, making it an all-in-one wallet for all levels of crypto users. The Base App is currently in beta, with Coinbase noting that the revamped wallet is meant to take Coinbase Wallet “from a single-player tool to a network,” indicating the growing need to provide crypto apps where users can interact with the entire crypto ecosystem in one place.

A Journey Towards Economic Freedom

Coinbase CEO Brian Armstrong said the revamp is part of the crypto exchange’s mission to power economic freedom, adding that the app provides a reliable crypto on-ramp solution. According to the Coinbase executive, Base App is poised to bring crypto to the masses.

The next chapter of @base is here.https://t.co/dCnguVlyDr

— Coinbase ????️ (@coinbase) July 16, 2025

Base App’s social features are powered by Farcaster, a platform that lets users tokenize social media posts. The feature also enables Base App users to observe live interactions with tokenized posts. It also contains mini-apps in a wide range of industries, such as gaming, offers USDC payments, and provides messaging services.

The AI tools offered by Base App allow users to create AI-powered feeds and to edit videos, with Armstrong noting that 2025 is the year of AI agents. The wallet is powered by the exchange’s Ethereum layer 2 network, Base.

Expanding Blockchain Exploration

Coinbase Wallet’s rebrand to Base App occurs as the exchange expands its exploration of the blockchain space to make it easier for non-crypto users to enter the crypto world. Coinbase Wallet, for example, offered features like crypto transfers via WhatsApp and DeFi functionalities.

With Coinbase Wallet rebranding to Base, the exchange will likely continue creating Base-powered products.

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Philip Maina

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