Amazon Australia has officially launched Amazon Business, a new B2B marketplace designed to make purchasing easier and more cost-effective for Australian businesses of all sizes.
This move comes as new YouGov research reveals that 90% of Australian small and medium businesses (SMBs) are struggling with rising operating costs, with over 80% forced to increase prices by an average of 13% in the past three years.
Amazon Business aims to ease these financial pressures by offering tailored purchasing solutions that deliver meaningful cost savings and operational efficiencies.
Rising costs driving change
The YouGov study, commissioned by Amazon Australia, found that 92% of SMBs have faced higher costs in the last three years. Operating expenses are the biggest concern for 79% of businesses surveyed, with the cost of goods and products identified by 62% as the main driver of rising costs.
As a result, 83% of SMBs have had to pass on these costs to customers. Lena Zak, Amazon Business Australia Country Manager, said: “Amazon Australia is excited to support Australian businesses and organisations of all sizes with simplifying a critical aspect of their operations, so they can focus on what’s most important to them: serving their own customers better, while growing their organisations.
“We know that 78 per cent of SMBs have had to implement cost-cutting measures over the past three years. As operating costs keep rising, Amazon Business can help take some of that pressure off by offering meaningful savings on everyday goods and supplies, along with the convenience and simplicity of our delivery experience.”
What Amazon business offers
The platform provides a wide range of products including office supplies, electronics, and furniture, all backed by Amazon’s efficient delivery network. Australia is now the 11th country to launch Amazon Business, following markets like the US, UK, and Germany. Key features for business users include:
- Verified customers get 30% off (up to $100) on their first purchase until June 30, 2025.
- Combines fast shipping with business-focused features like shared accounts and buying policies to streamline procurement and reduce costs.
- Save up to 10% on hundreds of thousands of products, and up to 20% when buying in bulk.
- Help businesses control budgets by setting purchase limits and requiring approvals.
- Allow multiple employees to shop with customised roles while maintaining oversight.
- Directs employees to preferred products and suppliers to enforce purchasing policies.
- Available on many products to assist with accounting.
- Highlights sustainable products to help businesses reduce their environmental impact.
Boost for Australian sellers
The launch also opens new opportunities for thousands of Australian sellers on Amazon.com.au. Through Fulfilment by Amazon (FBA), sellers can leverage Amazon’s logistics network to store, pack, and ship orders efficiently to business and consumer customers. Majid Ali, owner of Canberra-based Posh Majestic, said:
“Selling on Amazon has been a great move for our business, connecting us with customers all over Australia. I’m really looking forward to what Amazon Business can do for my business as it will open up a whole new cohort of customers, meaning I can now reach business customers through Amazon.
“It makes things so much easier with simple tools to manage stock and track how we’re doing. Our anti-fatigue mats are perfect for offices and workspaces, so being able to sell directly to businesses is a huge chance for us to grow.”
A growing global platform
Since launching in the US in 2015, Amazon Business has grown to serve more than 8 million customers globally, including large corporations like 96 of the Fortune 100 companies. It generates roughly $35 billion in annualised sales by providing deep discounts, a broad product range, and smart procurement tools. With this Australian launch, Amazon Business joins Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the UK, and the US as a strategic partner to businesses worldwide.
To learn more or register, visit: www.amazon.com.au/business.
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