China’s cultural heritage workshops boost rural revitalization, employment


A worker colors a lantern at a workshop in Zigong, southwest China’s Sichuan Province, Jan. 14, 2025. (Xinhua/Xu Bingjie)

BEIJING, June 16 (Xinhua) — China’s intangible cultural heritage workshops are proving a powerful force for rural revitalization, with over 11,000 such workshops preserving traditional crafts, creating jobs and boosting local economies, official data shows.

These workshops are distributed across 2,005 county-level regions, including 670 formerly impoverished counties and 135 key counties designated to receive rural revitalization assistance, and have generated employment for more than 1.2 million people in related industries.

Notably, over 4,300 workshops operate directly in villages, providing flexible work arrangements particularly suited to elderly residents, women, and people with disabilities through home-based production and daily wage models.

The Chinese government has actively promoted the role of intangible cultural heritage in cultural preservation and economic development. In December 2021, the Ministry of Culture and Tourism and other central government departments issued a policy document specifically guiding the establishment and operation of these workshops, emphasizing talent cultivation, job creation and industrial support.

At the local level, 18 provinces have introduced policies to certify and manage these workshops, offering funding, marketing assistance and resource coordination.

In Zhejiang Province, for example, the Xiaoshan district has paired workshops with villages. The provincial-level Xiaoshan pickled radish intangible cultural heritage workshop has connected over 40,000 farmers through contract-based production, generating an output value of 300 million yuan (about 42 million U.S. dollars) in 2024.

As of March this year, the number of national-level intangible cultural heritage inheritors has grown to nearly 4,000. 

Becki Wrona
Read More

Latest

Embracer Follows Ubisoft In Splitting Off New Publisher To Handle Huge IP, Tomb Raider & LOTR Included

Say hello to Fellowship Entertainment by Ben Kerry 11 hours ago Embracer Group has today announced plans to create a secondary publishing label called Fellowship Entertainment, in order to "capture the full potential of the high-quality assets" that the group currently owns. The Swedish game publisher says that it hopes to spin off Fellowship Entertainment

Gwyneth Paltrow’s Daughter Apple Martin in Nancy Meyers Movie

Gwyneth Paltrow's Daughter Apple Martin Makes Directorial Debut With Student Show Apple Martin doesn’t fall far from the tree. Gwyneth Paltrow and Chris Martin ’s daughter will be following in her mom’s acting footsteps and making her movie debut in Nancy Meyers’ upcoming film, Deadline and Entertainment Weekly reported on May 18. The 22-year-old—who graduated

Lil Wayne speaks out after feeling overlooked by Coachella and the Grammys

Music Lil Wayne reacts to Coachell and Grammys snub Award-winning...

Newsletter

Don't miss

Embracer Follows Ubisoft In Splitting Off New Publisher To Handle Huge IP, Tomb Raider & LOTR Included

Say hello to Fellowship Entertainment by Ben Kerry 11 hours ago Embracer Group has today announced plans to create a secondary publishing label called Fellowship Entertainment, in order to "capture the full potential of the high-quality assets" that the group currently owns. The Swedish game publisher says that it hopes to spin off Fellowship Entertainment

Gwyneth Paltrow’s Daughter Apple Martin in Nancy Meyers Movie

Gwyneth Paltrow's Daughter Apple Martin Makes Directorial Debut With Student Show Apple Martin doesn’t fall far from the tree. Gwyneth Paltrow and Chris Martin ’s daughter will be following in her mom’s acting footsteps and making her movie debut in Nancy Meyers’ upcoming film, Deadline and Entertainment Weekly reported on May 18. The 22-year-old—who graduated

Lil Wayne speaks out after feeling overlooked by Coachella and the Grammys

Music Lil Wayne reacts to Coachell and Grammys snub Award-winning...

Kehlani at 30: How ‘Folded’ Changed Everything | Billboard Women In Music 2026

MusicBillboard Women in Music 2026 Impact Award recipient...

Tesla’s Business Has Become Much More Diversified in Just the Past Five Years. Does That Make Its Stock a Better Buy Today?

Key Points Tesla's energy generation and storage segment generated 27% revenue growth last year. The company's non-automotive segments were able to help offset a double-digit decline in auto revenue in 2025. These 10 stocks could mint the next wave of millionaires › Tesla (NASDAQ: TSLA) is known for its electric vehicles (EVs), and while they

WD sees sustainability as key business driver in an ‘AI economy’

Hard drive company WD promoted long-term operations and sustainability executive Jackie Jung to become its first chief sustainability officer in February, as it steps up sales to companies building AI data centers. Her vision: Turn sustainability into a “brand” for WD, a strategy that reduces risk for the $6 billion company (formerly known as Western

5 Business Ideas Worth Starting in 2026

If there is one thing Nigerians understand well, it is how to spot opportunity inside hardship. In 2026, that mindset will matter more than ever. The economy is tough, competition is rising, and many people are looking for smarter ways to earn, build, and survive. But even in a difficult environment, some businesses still stand