Published: Jun 14, 2025
by Joshua Sophy
In Small Business News
Intuit Mailchimp unveiled a sweeping new suite of tools and integrations at its flagship FWD: London event, aimed at helping small- and mid-sized businesses better understand, leverage, and act on customer data. These updates are designed to address a growing concern among entrepreneurs and marketers: customer acquisition.
According to internal research, 71% of surveyed small businesses say they are worried about finding new customers in today’s economic climate. Mailchimp’s new tools, powered by Intuit’s global technology platform, offer a connected, data-driven solution to help businesses build richer customer relationships, improve marketing outcomes, and scale sustainably.
“Sustainable growth has never been more difficult,” said Ken Chestnut, Director of Global Partner Ecosystem at Intuit. “Mailchimp is becoming the essential bridge between advertising and customer relationships—seamlessly connecting campaigns to marketing automation that nurtures leads and drives conversions. We’re giving businesses the tools to engage at every step of the customer journey, from attracting new leads to building lasting loyalty.”
Major New Capabilities
The latest product rollouts, built with artificial intelligence and deep platform integration in mind, include:
New Lead Generation Integrations
Mailchimp now supports expanded integrations with Meta, TikTok, Google, Snapchat, and LinkedIn. These tools help businesses bring lead data from social and paid ad campaigns directly into Mailchimp, where they can be automatically nurtured with targeted, real-time marketing workflows.
100+ Customizable Pop-Up Templates
New sector-specific templates make it easier for businesses in verticals like education, health and wellness, and the arts to create effective, on-brand pop-up forms for lead capture, segmentation, and personalization.
Metrics Visualizer
A new reporting tool offers over 40 different metrics that allow businesses to visualize campaign performance across email and SMS channels. This allows for easier analysis and informed decision-making based on granular insights.
These tools expand on the 2,000+ updates and improvements made to Mailchimp’s marketing platform since December 2024. That includes improved audience segmentation, faster load times across the app, and enhanced functionality in its Marketing Automation Flows tool (formerly called Customer Journey Builder).
Seamless Platform-Wide Growth
Mailchimp’s updates also reflect Intuit’s broader strategy to create an all-in-one business management ecosystem by tightly integrating Mailchimp with QuickBooks. Together, these tools aim to give customers everything they need to run and grow their businesses from a single platform.
Freya Doggett, Digital Marketing Officer at London’s Serpentine Galleries, praised the connected experience. “It feels like we’re not having to do as much digging or joining the dots,” she said. “Mailchimp really simplifies things that are complicated by nature.”
What’s Coming Next
In addition to the tools announced at FWD: London, several new features are planned for release later this year:
Custom Audience Tools
Marketers will soon be able to export audience segments from Mailchimp to Meta and Google Ads for advanced targeting, retargeting, and lookalike campaigns—helping turn ad spend into real insights and revenue.AI Agents in QuickBooks
Intuit will soon roll out a virtual team of AI-powered agents across its platform. These include customer service, finance, payments, and project management agents designed to proactively solve problems, offer insights, and take action on behalf of users. According to the company, 56% of customers already report making faster and better decisions thanks to Intuit’s AI technology.
SMS Contact Import via API
This feature will allow businesses to add SMS contacts who don’t use email, enabling more inclusive and flexible communication. Combined with purchase and behavioral data, marketers will be able to create smarter, omnichannel campaigns.
Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.
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Joshua Sophy