Will Smith Music Video Shoot Sees Scab Crew Walk Off After IATSE Picketing – Update

Entertainment

EXCLUSIVE – UPDATE: The picket line in front of a Will Smith music video shoot in West Hollywood is coming down.

Edged on by the Oscar winner and his team, the producers and IATSE have reached a deal, I hear.

With the 35-person crew heading back to work at Quixote West Hollywood Studios on the latest single from Smith’s Based On A True Story album, the agreement includes health and pension benefits. Those benefits were a key  component of the dispute that saw Toronto and Miami-based producers Breathe Entertainment send everyone packing on Thursday and bring on a replacement crew today.

PREVIOUSLY, 10:53 AM: A Will Smith music video shoot in West Hollywood is facing union picket lines today after producers pink slipped the entire crew last night.

Watch on Deadline

IATSE is on the street outside Quixote West Hollywood Studios right now after Breathe Entertainment fired the 35-person crew on Thursday over contract dispute. Already on site this morning were replacement workers a.k.a. scabs, who were brought. Now, it seems the replacement crew has walked off the set.

Oscar winner Smith is in the building. However, technically he didn’t cross a picket line as union members were not yet in formation when the King Richard star showed up in his white Lamborghini early Friday, I’m told.

The DJ Jazzy Jeff & the Fresh Prince vet released his first new album in 20 years on March 28. The shoot at Quixote is for a track from that Based On A True Story album distributed by indie label Slang Records, sources say.

Though video shoots do not fall under union regulations, crews can seek guild mandated benefits and recognition – which is what occurred here. Which is why the initial crew was canned.

Fellow Oscar winner Halle Berry was said to be scheduled to show up later today, as we previously reported from multiple sources. However, even with some ex-crew insisting Berry was expected, reps for the Oscar winner got back to Deadline and vehemently denied their client has anything to do with this L.A. shoot. That lack of involvement has now been clarified to be for no other reason than The Union star is in France today at the Cannes Film Festival, where she is a member of the jury.

Spokespeople and agents for the CAA-repped Smith did not respond to requests for comment on the fluid situation when contacted by Deadline. IATSE said that all it would be saying officially right now is what it recently posted on social media.

STRIKE ALERT: The IATSE is on strike against a Will Smith music video produced by Breathe Entertainment and will be picketing at Quixote West Hollywood Studios today unless a fair contract is offered to the crew.

— IATSE // #IASolidarity (@IATSE) May 23, 2025

Breathe Entertainment also did not respond to Deadline’s request for comment on what went down. A spokesperson for Quixote this morning confirmed the union activity outside. However, the much respected and utilized facility also said that it had “no comment” on the Smith video SNAFU as they “are not involved in the production, we’re just renting out the space.”

Alas, sometimes labor laws just don’t understand.

Read More
Dominic Patten

Latest

Song Dynasty: Ancient Poets Find New Fans on China’s Music Apps

Music From the Tang dynasty’s Li Bai (701–762) to...

‘The Book of Mormon’ Will Close for 2 Weeks After Fire

Music Please enable JS and disable any ad blockerRead...

Universal Music Fires Back Against Salt-N-Pepa Appeal in High-Stakes Copyright Termination Legal Battle

Music Photo Credit: David BurkeMusic Universal Music Group (UMG)...

Newsletter

Don't miss

Song Dynasty: Ancient Poets Find New Fans on China’s Music Apps

Music From the Tang dynasty’s Li Bai (701–762) to...

‘The Book of Mormon’ Will Close for 2 Weeks After Fire

Music Please enable JS and disable any ad blockerRead...

Universal Music Fires Back Against Salt-N-Pepa Appeal in High-Stakes Copyright Termination Legal Battle

Music Photo Credit: David BurkeMusic Universal Music Group (UMG)...

13 Real Business Trip Stories That Prove Work Travel Collects More Stories Than Miles

Real business trips almost never go the way the itinerary promised. They start with a confidently-packed suitcase and an eight-page agenda, and somewhere between the airport gate and the hotel breakfast they quietly turn into something nobody could have invented — equal parts comedy, chaos, and unscheduled adventure. These 13 real business trip moments are exactly that kind of work-trip plot

Your business texts could look like scam messages from July 1 if you don’t act now

From July 1, any branded SMS your business sends without a registered sender ID will be labelled “Unverified” and grouped with scam messages.  What’s happening: From 1 July 2026, any business or organisation that sends SMS using a branded name, such as “MyShop” or “AcmeServices”, instead of a phone number, must have that sender ID

Business groups are fighting Labor’s CGT changes. Here is where SMEs stand

Labor’s most contested tax reform in a generation cleared its first formal hurdle on Thursday and immediately ran into organised resistance. Treasurer Jim Chalmers introduced the government’s tax reform legislation to the House of Representatives on 28 May, bundling together four budget measures: the capital gains tax overhaul, new limits on negative gearing, a $250