The truth about Trump’s new trade deal with the UK

This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here.

Welcome to The Logoff: The US and UK announced a framework for a new trade deal today, and while Trump administration officials touted the pact as a straightforward victory for the president’s tariff policy, the real story is far more complicated.

What’s the latest? The US and the UK have a trade deal — in principle. Nothing has been signed yet, but the framework announced Thursday would lower some tariff barriers on both countries. The UK would still be subjected to President Donald Trump’s 10 percent global tariff, a baseline rate he imposed on imports from around the world.

What would this trade deal change? If signed, it would reduce US tariff barriers on UK cars, steel, and other items, and the UK would make it easier for the US to sell beef, ethanol, and agricultural goods, among other provisions.

Is this because of the tariffs? While the deal would reduce — but not eliminate — the tariffs Trump has imposed on the UK, interest in a trade deal has been a topic of discussion since Trump’s first term, driven in part by the UK’s decision to leave the EU.

The Logoff

The email you need to stay informed about Trump — without letting the news take over your life, from senior editor Patrick Reis.

What’s the big picture? Trump has promised tariffs will bring trading partners to the negotiating table, leading to deals that help the US economy via better access to foreign markets. And administration officials portrayed today’s deal as proof that strategy is working. That’s not entirely wrong: While the two countries were already moving in that direction, the tariffs likely gave the UK added incentive to negotiate.

But the benefits US exporters would win under this agreement have to be weighed against the costs: US consumers are still paying higher taxes on UK goods than they were before Trump’s tariffs — and higher taxes on goods from everywhere else in the world as well.

And with that, it’s time to log off…

Speaking of the UK, here’s a fun (and reasonably short) article about how a British town turned a discarded sofa into a performance art piece. Thanks so much for reading. Andrew Prokop is holding down the fort Friday, and I’ll see you back here Monday.

Cameron Peters
Read More

Latest

FLVME Drops ‘K!LL SW!TCH’ Music Video As BLVCK & WHiTE Rollout Continues

MusicFLVME Drops ‘K!LL SW!TCH’ Music Video As BLVCK...

T.I. and Tiny’s Legal Win Capped at $18 Million Following Latest OMG Girlz Doll Trial

MusicThe music power couple was denied punitive damages...

Clive Davis Goes In-Depth on His Career, Arista Ouster & More in Interview Taped Last December

MusicThe music icon was interviewed by former Arista...

Billboard China, Billboard Korea & Tencent Music Reveal Winners of Cross-Market K-Artists Initiative

MusicProjects by SEVENTEEN, i-dle, THE8 and NINGNING won...

Newsletter

Don't miss

FLVME Drops ‘K!LL SW!TCH’ Music Video As BLVCK & WHiTE Rollout Continues

MusicFLVME Drops ‘K!LL SW!TCH’ Music Video As BLVCK...

T.I. and Tiny’s Legal Win Capped at $18 Million Following Latest OMG Girlz Doll Trial

MusicThe music power couple was denied punitive damages...

Clive Davis Goes In-Depth on His Career, Arista Ouster & More in Interview Taped Last December

MusicThe music icon was interviewed by former Arista...

Billboard China, Billboard Korea & Tencent Music Reveal Winners of Cross-Market K-Artists Initiative

MusicProjects by SEVENTEEN, i-dle, THE8 and NINGNING won...

Taylor Swift and Travis Kelce’s Love Is Written in Their Aura Colors

Music From red lips and a white dress to...

Bright young business brains bring ideas to life

Friday 17 July, 2026 Young Cumbrian entrepreneurs showed off their innovative business ideas, from AI virtual assistants to African food, at two celebration events this week. Fifteen young people from Furness and West Cumbria aged 14 to 25 were selected to take part in the Positive Enterprise programme back in January...

No, no, no — business travel is not dead. It’s still moving, and rather well at that

Par Bruno COURTIN Published on 7 Aug 2026 - Updated on 7 Aug 2026 3 min reading time According to forecasts from GBTA, the world's leading organisation representing business travel stakeholders, global business travel spending is set to hit a record $1.71 trillion in 2026, while the number of trips is expected to reach 1.84

How AI is changing the business analyst role for the better

By offering the ability to automate routine note-taking, requirements gathering, and data analysis tasks, AI is helping to make the decisive human side of this key business-IT role more impactful. AI’s impact has been felt across nearly every industry, and its rise has already started to alter several roles in tech, including that of the