How to instantly compete with big sportsbooks with First – Best in Sports

First – Best in Sports launched its managed sportsbook with a bang in 2024. The company’s mission is to provide a sports betting product that can instantly allow new operators to compete with market leaders. Tom Light, chief executive officer First, explains why operators are happy to use B2B suppliers for other verticals, but often not for sportsbooks – because the products available are simply inferior. Light shares how First is fulfilling its mission to bring an accessible, tier one product to the industry through which new operators can instantly compete with big names right from the get-go.