Apple shares new ‘hands on’ video touting Apple Intelligence features

While some of the most anticipated Apple Intelligence features have yet to ship, Apple is ramping up its marketing of the ones that have. In a new video posted on YouTube, Apple goes in-depth on features like Genmoji, Image Playground, Clean Up in Photos, and more.

“Get to know Apple Intelligence, a powerful set of features built into your iPhone, iPad, and Mac, to help you write, express yourself, and get things done effortlessly,” Apple says.

Here are the Apple Intelligence features shown off in this new “hands on” video from Apple:

  • Remove distractions with Photo Clean Up
  • Create emojis from your imagination with Genmoji
  • Generate custom images in seconds with Image Playground
  • Get the gist of long emails with Mail Summarize
  • Rewrite your messages with the perfect tone using Writing Tools
  • Turn a quick thought into a real plan with Writing Tools composed with ChatGPT
  • Use your camera to learn more about the places, objects and text around you with Visual intelligence
  • Unlock instant answers and ideas with Visual intelligence: ask ChatGPT

This marks the second new video from Apple touting its Apple Intelligence suite of features recently. Last month, the company shared an ad that specifically highlights the Clean Up feature in Photos.

There’s still no word on when the more powerful and personal version of Siri will ship to users. During Apple’s earnings call with analysts yesterday, Apple CEO Tim Cook said the company is “making progress” on those features, but it “needs more time” to get things right.

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