UK union Equity gathers at BAFTA Game Awards to call for improved conditions for performers

Entertainment

“In an industry that generates enormous wealth, Equity members deserve so much better”




Image credit: Mark Thomas

UK performing arts and entertainment union Equity gathered at the BAFTA Game Award last night to call for improvements in pay and terms and conditions for performers.

The action was part of Equity’s Game On campaign, which strives to “raise standards for performers working in video games.”

“It is great to see the successes of the video games industry on show at the BAFTA Game Awards, and for the incredible achievements of its workforce to be celebrated,” said Equity assistant general secretary for recorded media John Barclay.

“But Equity is here to make sure poor practice frequently reported by Equity members does not continue to be ignored by industry leaders.”

“The video games industry is worth over £7 billion in the UK alone and in attendance tonight are bosses from some of the richest companies in the world,” Barclay noted.

“Yet these companies continue to ignore Equity’s calls to work with us to introduce union-negotiated agreements in the UK that would improve pay and terms and conditions for our members.”

He continued: “Pay for video game performers in the UK has stagnated despite games companies receiving almost £200 million in tax breaks; performers do not have proper protections from artificial intelligence or NDA misuse; and they need safer workplaces so they don’t injure their vocals or bodies, or experience improper recordings of intimate scenes.

“In an industry that generates enormous wealth, Equity members deserve much better.”

Last July, Equity shared its support for its sister union SAG-AFTRA and its decision to strike against video games companies in the US after failing to reach an agreement with a bargaining group of major games companies.

“We stand shoulder to shoulder with SAG-AFTRA as partners in a global fight to secure fair pay and protect our members’ rights, which could not be more urgent as we move forward with artificial intelligence,” Barclay said at the time.

Last month, SAG-AFTRA said it remained “frustratingly apart” from major games companies.

It highlighted that the bargaining group, which includes representatives from EA, Activision, Take-Two, and WB Games, “would have you believe that we are close to reaching a deal – this is not the case.”

The union most recently issued new agreements to permit members to work with students and game jams as the strike continues.

Read More
Sophie McEvoy

Latest

Will Bitcoin Boom in 2026? Keeping Cryptocurrency Players Informed

By NFTevening March 6, 2026 Bitcoin has served to define the cryptocurrency community since its initial launch in 2009. While representing nothing more than an interesting investment opportunity at one time, this stablecoin has since become extremely popular throughout the online gaming community as an alternative payment method. However, even Bitcoin is not immune to

At climate summit, African leaders call for a bigger role in energy transition

African leaders called for regional cooperation and more climate investments, as the second Africa Climate Summit opened this Monday in Addis Ababa. Heads of state urged the continent to play a bigger role in the transition to a cleaner global economy. Speaking at the opening event, Ethiopian Prime Minister Abiy Ahmed said it's time to

USA Cruise, Morocco Take Control, Brazil Advance On World Cup Day 9

```html id="s7wthc" ``` By Newspot Nigeria Sports Desk Day Nine of the 2026 FIFA World Cup brought four more group-stage matches and a clear theme across the schedule: teams that needed control went out and took it. The United States defeated Australia 2-0 to book a place in the next round, Morocco edged Scotland to

Cancer: Nigeria empowers patients with N50m lifetime

….As 200 beneficiaries get N100.000 each  AKOR SYLVESTER, Abuja The federal government has unveiled a N50 million Social Determinants of Health (SDoH) Fund to support cancer patients to enable them to meet the challenges of transportation, accommodation, feeding and other non-medical issues. The Minister of State for Health and Social Welfare, Iziaq Adekunle Salako, who

Newsletter

Don't miss

Will Bitcoin Boom in 2026? Keeping Cryptocurrency Players Informed

By NFTevening March 6, 2026 Bitcoin has served to define the cryptocurrency community since its initial launch in 2009. While representing nothing more than an interesting investment opportunity at one time, this stablecoin has since become extremely popular throughout the online gaming community as an alternative payment method. However, even Bitcoin is not immune to

At climate summit, African leaders call for a bigger role in energy transition

African leaders called for regional cooperation and more climate investments, as the second Africa Climate Summit opened this Monday in Addis Ababa. Heads of state urged the continent to play a bigger role in the transition to a cleaner global economy. Speaking at the opening event, Ethiopian Prime Minister Abiy Ahmed said it's time to

USA Cruise, Morocco Take Control, Brazil Advance On World Cup Day 9

```html id="s7wthc" ``` By Newspot Nigeria Sports Desk Day Nine of the 2026 FIFA World Cup brought four more group-stage matches and a clear theme across the schedule: teams that needed control went out and took it. The United States defeated Australia 2-0 to book a place in the next round, Morocco edged Scotland to

Cancer: Nigeria empowers patients with N50m lifetime

….As 200 beneficiaries get N100.000 each  AKOR SYLVESTER, Abuja The federal government has unveiled a N50 million Social Determinants of Health (SDoH) Fund to support cancer patients to enable them to meet the challenges of transportation, accommodation, feeding and other non-medical issues. The Minister of State for Health and Social Welfare, Iziaq Adekunle Salako, who

A befitting garland for UBA GMD, Alawuba @ 60

THOMAS IMONIKHE 08051000465 There is no iota of doubt that the Group Managing Director (GMD) of United Bank for Africa Plc and Chairman Body of Banks’ CEOs, Oliver Chukwudum Alawuba, an astute banker and one of Nigeria’s top corporate business leaders, who clocks three scores Saturday June 20, has made tremendous impact in the nation’s

Business seminar in Munich highlights Hong Kong’s strategic roles amidst global shifts (with photos)

Business seminar in Munich highlights Hong Kong's strategic roles amidst global shifts (with photos) ******************************************************************************************      The Hong Kong Economic and Trade Office, Berlin (HKETO Berlin), promoted Hong Kong's unique advantages and strategic roles at the seminar "Hong Kong's strategic role amidst geopolitical tensions" on June 18 (Munich time) in Munich, Germany.             Senior executives, investors

AI for business services: From job fears to productivity

AI for business services: From job fears to productivity

Business Insurance-AZ Achieves Record Response Times for 2026 Arizona Construction Bids

Business Insurance-AZ achieves milestone response speeds for commercial construction bids across Arizona, accelerating documentation delivery to keep local projects moving forward without delay. Phoenix, AZ, June 06-2026, ZEX PR WIRE — Business Insurance-AZ has achieved record-breaking processing speeds and response times for commercial construction bids throughout Arizona, directly supporting the state’s massive infrastructure and advanced manufacturing boom