Challenging the status quo: GR8 Tech’s expansion plan

Going into 2025, GR8 Tech had already set up the foundations for growth – now it’s time to go deeper and wider, says chief business development officer Yevhen Krazhan. The company’s focus is still on Latin America, but Krazhan explains the exciting growth opportunities he’s seeing in India through to the Philippines, South Korea and Japan.

But it’s important to challenge the status quo when it comes to sportsbooks, Krazahn warns, especially in emerging markets that have unique needs. The CBDO explains how GR8 Tech is updating its product offering to include a complementary affiliate platform which can cut marketing spend and cost.