BVGroup moves into SaaS with Rhino Entertainment and Puntit

Aimed at the global market, Rhino Entertainments new brand Puntit will offer customers access to both online sports betting and casino games. It will use BVGroup’s SaaS model to operate the brand using proprietary technology.

BVGroup said the link-up, announced today (31 March), marks a “significant” milestone in its expansion into software-as-a-service (SaaS).

It also owns inhouse UK brands BetVictor Casino and Heart Bingo, and operates Betano’s UK offering, as well as Parimatch UK, via its platform.

The operator has started onboarding strategic partners via an SaaS framework. This allows third-party operators to run on BVGroup’s platform but also maintain full operational control of their brands.

Incidentally, Rhino, also a multi-brand operator, has become the first partner to leverage BVGroup’s SaaS model. The deal marks its expansion into sports betting, with Rhino best known for its online casino brand CasinoDays.

“Major” step for BVGroup

Commenting on the partnership, Max Konrad, director of B2B at BVGroup, said this will be the first of many deals for the group. He said it is a “major” step in its long-term strategy to become a leading platform provider.

“Our proprietary sportsbook technology, combined with Rhino’s proven player acquisition expertise, creates the perfect synergy to launch our first SaaS client in 2025,” he said. “We are excited to support Rhino in their expansion and showcase the scalability of our platform.”

Rhino CEO Ross Parkhill also talked up the partnership. He said it will allow the group to grow its global customer base while retaining control of it brand.

“BVGroup’s technology and sportsbook expertise perfectly complement our strengths in customer acquisition and market expansion,” he said. “This collaboration allows us to bring a best-in-class sportsbook and casino experience to new audiences globally while maintaining full control of our operations.

“We look forward to a successful launch and a long-term partnership.”