Entertainment
OpenBet, a world leader in betting and gaming entertainment, announced the completion of its sale by Endeavor Group Holdings, Inc. to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from OpenBet executives, including Jordan Levin, who continues to lead the business as CEO.
Jordan Levin, the CEO of OpenBet, mentioned:
As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward, and we are confident in our business’ long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace.
With a strong foundation built on innovation, scale, and market-leading technology, OpenBet continues to accelerate its growth across key global markets. The company’s best-in-class platform, modular solutions, and deep industry expertise power 200+ operators worldwide, delivering unparalleled performance, security, and reliability in regulated betting and gaming markets globally.
As part of its expansion strategy, OpenBet is advancing its presence in Brazil having already launched with BandBet and securing strategic partnerships with other major operators. These collaborations reinforce OpenBet’s commitment to delivering scalable, compliant, and engaging betting experiences in one of the world’s most exciting new regulated markets.
OpenBet also continues to strengthen its position in the lottery sector, serving as the leading provider to government-owned and government-sponsored operators in sports betting, powering 20+ World Lottery Association (WLA) members globally. The company strengthens its commitment to responsible gaming through Neccton, enhancing player protection and compliance with AI-driven technology. As a WLA Gold Contributor, OpenBet remains at the forefront of regulatory excellence and driving integrity across the industry.
Continued investment in innovation remains key to OpenBet’s success, with solutions such as BetBuilder delivering the industry’s leading same-game parlay experience, and OpenBet Locator™ enabling seamless regulatory compliance. As the company enters its next chapter, it remains focused on empowering operators with trusted technology, deep industry expertise, and a commitment to delivering the next generation of betting and gaming entertainment.
In a separate transaction announced March 19, 2025, as contemplated in the definitive agreement with respect to the OpenBet sale, Endeavor reached an agreement to sell IMG ARENA, Endeavor’s sports betting data business operating under OpenBet, to Sportradar. OB Global will own and continue to manage the IMG ARENA business until the close of the Sportradar transaction, which is subject to regulatory approval and is expected in the fourth quarter of 2025.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor. Latham & Watkins LLP acted as legal advisor to Endeavor.
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Ani Ghahramanyan