Trump-backed World Liberty Financial plans to add SUI to its strategic reserve

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The partnership aims to broaden decentralized finance and leverage emerging blockchain technology in financial strategy.

World Liberty Financial (WLFI), the DeFi project backed by the Trump family, is partnering with the Sui blockchain to explore product development opportunities and plans to include Sui assets in its “Macro Strategy” fund, according to a Thursday announcement.

“As part of this collaboration: WLFI will include SUI in their strategic token reserve designed to bolster leading Web3 projects. WLFI and Sui have begun exploring product development opportunities,” Sui wrote on X.

Launched last month, the “Macro Strategy” fund’s goal is to promote a more open and transparent financial system. The project aims to support crypto assets “at the forefront of reshaping global finance” through diversified holdings across tokenized assets.

With the new partnership, SUI, the Sui network’s native coin, will soon join a wide range of digital assets, including Bitcoin, Ether, USD Coin, as well as DeFi protocol tokens like Chainlink (LINK) and Ondo Finance (ONDO).

“We are very excited to work with Sui and explore the innovative opportunities this collaboration presents,” said Eric Trump, web3 Ambassador at WLFI.

Explaining the decision to team up with Sui, Zak Folkman, co-founder of World Liberty Financial, said that Sui has the technological innovation and market traction needed to advance DeFi adoption in the US, which aligns with WLFI’s mission.

“We chose Sui for its American-born innovation combined with impressive scale and adoption. It is a natural complement to our mission of bringing decentralized finance to more Americans,” said Folkman.

According to Christian Thompson, Managing Director of the Sui Foundation, the strategic collaboration between the two entities is “a strong vote of confidence” in Sui’s technology and long-term vision.

“WLFI recognizes what we’ve been building, a blockchain designed for the future of finance that’s fast, secure, and accessible,” Thompson said, adding that the teams are engaged in “advanced talks” to deepen the integration of Sui across WLFI’s CeFi and DeFi initiatives.

“We believe that the combination of Sui’s technology and WLFI’s ambitions could help redefine how the world stores and uses assets,” said Evan Cheng, co-founder and CEO of Mysten Labs, the original contributor to Sui.

Sui has emerged as one of the fastest-growing layer 1 blockchains, achieving over $70 billion in decentralized exchange volume and accumulating more than 67 million accounts.