AI-powered martech news and releases: March 6

Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way,

Marketers love a bandwagon, and this one definitely has wheels. The nice thing about trends like this is they make life easy for anthropologists to date technologies. If it starts with a lowercase “i,” you know it was created around 1998. (Unless it’s “iCarly” — great show — which premiered in 2007.)

Now here are this week’s AI-powered AgentMarTech releases:

• Tavus launched three AI models designed for human-AI interaction. Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. These models provide foundational components for realistic and responsive video agents.
• Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. AIO allows businesses to track, analyze, and influence their search visibility. (Semrush is MarTech’s parent company.)
• Marketer.co launched AI services for workflow automation and digital marketing. Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration.
• Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.
• Totaligent launched a beta website showcasing its AI-powered marketing platform. The platform applies AI and big data to optimize audience engagement and prevent fraud.
• Coveo announced advancements in its AI solutions, including Coveo for Agentforce, an expanded API suite, and the Coveo Agentic AI Design Partner Program to support AI-driven projects.
• Jivox released an AI-powered creative compliance tool for retail media ads. The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines.
• Agora launched the Conversational AI Engine, which enables developers to build interactive voice experiences. The engine supports real-time, low-latency voice processing for AI-driven applications.
• Akeneo introduced updates to its Product Cloud platform. New features include centralized regulatory information, AI-enhanced product record enrichment, and customer insight-driven product optimization.
• Algolia launched AI-powered search ranking features. Advanced Dynamic Reranking refreshes relevance in real-time, while Multi-Signal Ranking tailors results using multiple data inputs.
• Demandbase introduced Agentbase, an AI-powered system for account-based marketing and sales. It identifies high-value accounts, automates workflows, and aligns sales, marketing, and revenue teams.
• Mood Media launched Messaging Copilot, a tool within its Harmony Messaging platform. The solution combines AI-generated scripts with professional voice talent to streamline in-store audio messaging.
• Yext launched Yext Scout, an AI-driven search and competitive intelligence tool. It tracks brand visibility in search results, compares performance against competitors, and provides optimization recommendations.
• Kaltura introduced TV Genie, an AI-powered solution for media companies. It personalizes streaming experiences and automates content curation and enrichment.
• Crossware introduced AI-driven tools for business automation. Its solutions streamline digital signature deployment and provide real-time analytics for engagement and compliance.
• AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising. Features include strategy recommendations, data insights, and automated campaign planning.
• HappyOrNot launched AI-powered feedback analysis. Its new features categorize and summarize customer feedback, turning unstructured data into actionable insights.
• Alta launched AI Revenue Workforce, a set of AI agents for sales and revenue operations. Agents automate tasks like lead research, outreach, and data analysis while integrating with marketing and sales platforms.
• Segwise introduced Creative Analytics and Insights, an AI tool for mobile game and app advertising. The solution analyzes creative elements to optimize ad performance and return on investment.

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