Entertainment
Playson, a leading digital entertainment provider, has secured a major global content deal with Light & Wonder, expanding the reach of its diverse games portfolio.
This strategic partnership grants Light & Wonder’s extensive operator network in the UK, Canada, and Latin America access to Playson’s engaging game portfolio.
UK-based operator Dazzletag Entertainment Ltd was the first to launch Playson’s latest titles, with SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN now available across its online casino brands.
Light & Wonder’s content marketplace serves some of the world’s leading operators, offering over 3,500 games from top-tier third-party studios, enabling tailored, mobile-friendly player experiences while ensuring regulatory compliance.
This collaboration highlights Playson’s growing reputation as a sought-after provider, reinforcing its global presence and positioning the studio for continued success in 2025.
Blanka Homor, Sales Director at Playson, said:
Our deal with Light & Wonder is a major milestone in our strategic roadmap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players.
The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.
Steve Mayes, Senior Director of Partnerships at Light & Wonder, said:
We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available.
We look forward to other successful launches in 2025, as we continue to support our operators with diverse content.
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Ani Ghahramanyan