Entertainment
Adobe and the Adobe Foundation are making an additional $5 million commitment to a fund to support underrepresented creators and filmmakers.
The Adobe Film & TV Fund was established in 2024 to help creators and filmmakers find career opportunities and create greater representation and inclusion in the film and television industry. The additional $5 million adds to the inaugural commitment of $6 million in grants, contributions and Adobe Creative Cloud product donations.
The fund is also partnering with Group Effort Initiative, an initiative launched and financed by Ryan Reynolds and Blake Lively in 2020, to provide Adobe training courses for young filmmakers, editors and marketers, as well as support mid-career advancement for others through employer engagement, education, training and mentorship.
“When it comes to storytelling in film and TV, diversity is crucial and ensures that audiences feel represented and heard,” said Stacy Martinet, Adobe VP of Marketing Strategy and Communications. “It’s not just optics, we also need unique voices and visionaries behind-the-scenes in the roles of creators, directors and industry leaders telling the diverse stories that reflect the world we live in.”
Three filmmakers who were supported by the Adobe fund last year have films premiering at the 2025 Sundance Film Festival: María Gabriela Torres, editor of The Librarians, Isabel Castro, director of Selena y Los Dinos, and Mario Fierro, editor of Sweet Talkin’ Guy.
Additionally, the Adobe Foundation is making a $1 million donation across the California Community Foundation, which includes the Wildfire Recovery Fund and the Entertainment Community Fund. Adobe will also match outside donations to both funds.
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Caitlin Huston