The end of generic emails: target your future guests with personalization

Your customers expect personalization as standard. But according to a recent Triptease survey on customer data, many hotel marketers are still only capturing very little data about potential guests.

The survey revealed that 90% of hoteliers capture basic guest data, with far fewer collecting rich audience insights like location, party size and lead time. This way of working has forced hoteliers into a situation where they are limited to sending the same, generic emails to all guests. That lack of personalization results in lower open rates and engagement.

If hoteliers are capturing and using more detailed customer data, they’re typically doing it via their CRM which can only capture data from guests who have already made their booking and stayed at the hotel. There’s no strategy for targeting the prospective guests who have not booked yet.

In our latest guide, we tackle these problems head-on. You’ll learn how to capture and segment prospective guest audiences, with examples including how to automate email campaigns for no room availability, how to alert guests when the price has dropped, and how to reduce cart abandonment on the booking engine.

What’s in the guide:

• Tips on how to capture more guest emails on your website
• Learn how to automatically segment guest email addresses
• Discover new email marketing campaigns to drive hotel revenue
• …and more!

About Triptease

Triptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York, Barcelona and Singapore. Triptease’s most recent funding was led by British Growth Fund alongside Notion Capital and Episode 1.

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel’s most valuable guests then works across the entire customer journey – from acquisition to conversion – to make sure they book directly at the hotel.

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