Some people are watching the football. Some people are watching the music. Some people are all over the food choices. If you’re watching the 2023 Super Bowl just for the commercials, we’ve got you covered.
Some of them released early, so we’ve populated some of our favorites here, but we will also be adding some of the best commercials throughout the game on Sunday and beyond. Go Eagles, go Chiefs, but most of all, go commercials!
Breaking Bad returns for PopCorners
It’s been nearly 10 years since Jesse Pinkman and Walter White left TV in the series finale of Breaking Bad, but the dynamic duo is back for PopCorners. Aaron Paul and Bryan Cranston reprise their respective roles in the ad, along with Raymond Cruz as Tuco Salamanca, who really, really enjoys the product from Jesse and Walter.
General Motors and Netflix team up to promote EVs
Have you wanted to see Will Ferrell in Stranger Things, Squid Game, and a bunch of other Netflix shows? Here you go, and he’s talking about how they are highlighting electric vehicles in their shows now in a partnership with General Motors.
M&M’s big ad with Maya Rudolph was a damn mess
Easily one of the worst ads this year came from M&Ms, who built ludicrous hype by playing off their whole “culture war,” with Tucker Carlson — and then delivered what was basically a commercial for clams.
That’s a bad move if you’re a candy company.
They followed up with an ad at the end of the game, returning their spokescandy to their spots.
Cher from Clueless uses Rakuten
Rakuten, the free app and browser extension that finds coupons and earns cash back when you buy clothing and other items brought back the 90s queen of consumerism, Cher from Clueless. Some of your favorite catchphrases join Alicia Silverstone in this nostalgia ad.
Ben Affleck works at Dunkin’
I mean, when you have the chance to 1) lean into Ben Affleck’s Boston accent and 2) slip in a cameo from Jennifer Lopez, you just have to do it.
Bradley Cooper and his mom for T-Mobile
This is just adorable. You have to be extremely cynical not to smile while watching Cooper’s mom try her best to remember her lines, while her famous son does his best to coach her along.
Serena Williams and Brian Cox team up to Caddyshack Michelob Ultra
The nostalgia is real. This was Serena’s second Super Bowl ad of the year, with the other being for Remy Martin where she recited Al Pacino’s speech from Any Given Sunday.
Temu kept posting the same dumb ad
Temu is basically the new generation of Wish dot com. That’s all you need to know. This ad sucked, and they played in TWICE.
The ad for Jesus was exactly what you expect
Moving on …
T-Mobile had another good one… but it felt a little off
Don’t get me wrong, I love Scrubs and the reunion was nice — I just wish they didn’t invoke “Summer Lovin’” from Grease so close to the death of Olivia Newton John.
Tubi made your dad want to break his TV
Tubi had a really interesting ad featuring several full-size rabbits, but this short clip that made everyone think they had accidentally smashed their remote buttons when they sat down was infuriating.
U2 embraces the conspiracy theory market
A week after the U.S. government debated whether or not to shoot down a weather balloon flying over the country, rock band U2 announced their residency in something called MSG Sphere, a music venue in Las Vegas, by showing a spherical floating object flying over the country. The timing was poor, channeling the same vibes that were discussed ad nauseam on cable news just a few days ago.
Miles Teller’s Bud Light moment
Bud Light always seems to have a really solid ad at the Super Bowl and this year they featured one of the hottest movie stars of the last year alongside his wife. Who can resist Miles Teller moonwalking through his living room and dancing with his dog?
“Premature Electrification”
Double entendres fly fast and loose in this Ram commercial, which caught the attention of many former middle schoolers now in middle age.
We’ll update this post with Super Bowl commercials throughout the evening.
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