As we enter 2023 with a “tripledemic” of RSV, COVID-19 and influenza—on top of continued margin pressures, a recessionary climate, high inflation and labor shortages—the healthcare industry is facing a tough environment. Too often, our systems respond to challenges by reactively iterating rather than proactively reimagining. The most effective processes are often the most elegant: They achieve mission and margin objectives while giving users the simplest possible experience.
Many successful businesses have moved complexity into the background, hidden from the consumer. They apply user-centric designs and solutions to solve operational challenges and effectively engage consumers. For example, interactions with companies such as online retailers and ride-sharing organizations are easy, a feat that takes great effort and reliable structures in the background to accomplish.
The use of “elegant simplicity” is a strategic business approach that should be applied to healthcare to accelerate transformation.
As healthcare leaders, we can identify the key problems that our organizations face, and we must drive expanded access and care through innovation. The less streamlined and integrated our systems, the more “touches” our data requires, increasing the risk of medical error while driving up costs and disrupting the user experience.
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Dr. Mark Davis