Housing clients and contractors need to rethink their relationships

Wayne Gales is chairman of JV North and chief executive of Weaver Vale Housing Trust

The position the housebuilding sector faces today is a culmination of austerity, Brexit, COVID-19 and economic turmoil caused by the poorly considered fiscal policy from Liz Truss’s government.

The UK financial market shifted seismically and at pace last autumn, and interest rate rises won’t help construction but it was felt necessary to curb inflationary pressure.

Despite this, the affordable housebuilding sector has a long history of adapting to such challenges and capitalising on opportunities. So how it responds in 2023 will be key.

“Contractors want to work with organisations they feel valued by and who stand shoulder-to-shoulder with them – not just when things are going well, but also during challenging times”

Continued financial support from the government via its Affordable Homes Programme will help us  continue building and play an important role in supporting economic growth.

But equally important is the need for a new approach to social housing client-contractor relations.

Simply recognising that times have changed sends a strong message. We need to evolve our offer to reflect the challenges that all stakeholders (the social housing providers, the contractors and the consultants) are facing.

Contractors want to work with organisations they feel valued by and who stand shoulder-to-shoulder with them – not just when things are going well, but also during challenging times.

Clarity is, therefore, more important than ever, so that all parties have clear and reasonable risk and reward boundaries and understanding.

We need to look beyond narrow economics and consider broader long-term value. It starts with a change of culture, with affordable housing providers treating contractors as valued, key partners or ‘part of the team’, instead of the traditional client-supplier relationship that invariably focuses on cost.

Driving prices too hard will only serve to consign contractors to financial breaking point – and there’s no value in that.

We also need the courage to commit to collective, calculated risk-taking at different stages of the construction process.

The days of fixed-price schemes at a time of high inflation will be few and far between, if at all, so flexibility will be of paramount for both parties if we are to keep building much-needed affordable homes for rent, rent-to-buy and shared ownership.

Understandably, there is a collective nervousness due to rate rises; supply-chain and demand-driven prices; and a weak pound.

As the financial squeeze tightens, retaining capacity and talent can be helped by the long-term pipeline that homebuilding-registered providers experience.

JV North – a consortium of 12 housing association and local authority members that has built around 10,000 homes by pooling grant bids, running a framework and sharing best practice – designed a £560m contractors’ and consultants’ Building Back Fairer framework in 2021 to ensure they felt valued and recognised as key, long-term delivery partners.

Late last year we also held a framework engagement day to discuss opportunities, better understand the challenges, explore how to work together more effectively and share market intelligence.

Feedback from contractors was excellent and we are being flexible by separately running tenders for smaller schemes and MMC on our new Dynamic Purchasing System portal.

Put simply, without contractor partnerships we can’t build the quantity and quality of greener, cleaner, more efficient homes we want and need to.

And given the cost of living crisis, this is more important than ever.

Of course there’s no easy answer. But if all stakeholders see the bigger picture, are willing to have open conversations, are prepared to listen – and you also have a long-standing relationship – then that is a better place to be.

Read More
Contributor

Latest

‘Summer House’ Reunion Trailer Bombshells and More Us Weekly Top Stories

Getty Images(3) Here’s a rundown of Us Weekly‘s top stories making headlines in celebrity news, sports and entertainment on May 19, 2026. Here are key takeaways: • Dramatic reunion: Ciara Miller slammed Amanda Batula and West Wilson in the newly released Summer House season 10 reunion trailer, accusing West of dating Amanda “to spite” her.

Abortion bans lead to worse outcomes for miscarriages

🛡️ Just a quick check We’re checking your connection to prevent automated abuse

Kids Keep Getting Stuck in Hospitals, Even After Being Cleared for Discharge

Overwhelmed by the demands of caregiving, Quette dialed 911 when she found her teenage son downstairs in their kitchen struggling to breathe. He had rolled his wheelchair to the oven to keep himself warm as he tried to regulate his temperature, she recalled, and was drenched in sweat from an apparent infection. In that moment

Edimakor Mac V4.8.0 Elevates AI Music with Lyria 3 Pro & Integrates Seedance 2.0

Music NEW YORK, NY, April 18, 2026 /24-7PressRelease/ --...

Newsletter

Don't miss

‘Summer House’ Reunion Trailer Bombshells and More Us Weekly Top Stories

Getty Images(3) Here’s a rundown of Us Weekly‘s top stories making headlines in celebrity news, sports and entertainment on May 19, 2026. Here are key takeaways: • Dramatic reunion: Ciara Miller slammed Amanda Batula and West Wilson in the newly released Summer House season 10 reunion trailer, accusing West of dating Amanda “to spite” her.

Abortion bans lead to worse outcomes for miscarriages

🛡️ Just a quick check We’re checking your connection to prevent automated abuse

Kids Keep Getting Stuck in Hospitals, Even After Being Cleared for Discharge

Overwhelmed by the demands of caregiving, Quette dialed 911 when she found her teenage son downstairs in their kitchen struggling to breathe. He had rolled his wheelchair to the oven to keep himself warm as he tried to regulate his temperature, she recalled, and was drenched in sweat from an apparent infection. In that moment

Edimakor Mac V4.8.0 Elevates AI Music with Lyria 3 Pro & Integrates Seedance 2.0

Music NEW YORK, NY, April 18, 2026 /24-7PressRelease/ --...

Justin Bieber turns Coachella 2026 into a $5M merch empire

Music Please enable JS and disable any ad blockerRead...

Tesla’s Business Has Become Much More Diversified in Just the Past Five Years. Does That Make Its Stock a Better Buy Today?

Key Points Tesla's energy generation and storage segment generated 27% revenue growth last year. The company's non-automotive segments were able to help offset a double-digit decline in auto revenue in 2025. These 10 stocks could mint the next wave of millionaires › Tesla (NASDAQ: TSLA) is known for its electric vehicles (EVs), and while they

WD sees sustainability as key business driver in an ‘AI economy’

Hard drive company WD promoted long-term operations and sustainability executive Jackie Jung to become its first chief sustainability officer in February, as it steps up sales to companies building AI data centers. Her vision: Turn sustainability into a “brand” for WD, a strategy that reduces risk for the $6 billion company (formerly known as Western

5 Business Ideas Worth Starting in 2026

If there is one thing Nigerians understand well, it is how to spot opportunity inside hardship. In 2026, that mindset will matter more than ever. The economy is tough, competition is rising, and many people are looking for smarter ways to earn, build, and survive. But even in a difficult environment, some businesses still stand