Another multi-unit deal in a matter of weeks signals accelerating demand from seasoned operators
Scottsdale, AZ (RestaurantNews.com) HB Protein Smoothies continues its national growth streak, announcing a new 6-unit franchise agreement to bring the brand to Houston, Texas. The deal was signed by a confidential, experienced restaurant operations group working with Nick Hernandez from H5 Ventures for real estate.
The Houston signing comes on the heels of HB’s recently announced multi-unit agreement spanning Arizona, Idaho, and Oregon, underscoring the brand’s accelerating momentum across markets nationwide. With back-to-back multi-unit deals landing within weeks of each other, HB continues to attract seasoned restaurant operators looking for a concept that pairs strong unit economics with a simplified path to growth.
“This group has exactly the operational discipline we look for in a multi-unit partner,” said Dan Rowe, CEO of Fransmart and investor in HB Protein Smoothies. “They know restaurant operations, and they immediately saw how easily HB converts into existing footprints. Pair that with a 32.49% adjusted EBITDA – that combination is hard to find, and experienced operators know it.”
Fransmart is the franchise development company behind the expansion of Five Guys, QDOBA, and The Halal Guys.
“We’re so excited to add Texas to the map,” said Daniel Boone, co-founder of HB Protein Smoothies. “Every time a group like this signs on, it just confirms what we already know – this brand works because it’s simple, it’s healthy, and it’s community-driven. We can’t wait to see what this group does once they open.”
This signing adds Houston to a fast-growing footprint that now includes Gilbert, Arizona, California, Florida, British Columbia, Canada, and the recently announced Pacific Northwest and Southwest territories. HB has 200+ units in development and is actively seeking qualified franchisees across the country. For franchise opportunities, visit OwnAnHB.com.
About HB Protein Smoothies
HB Protein Smoothies is a protein-focused smoothie brand built for everyday routines and operational simplicity. Founded by father-and-son team Daniel and Ethan Boone, the concept delivers high-quality, great-tasting smoothies that appeal to health-conscious consumers.
Designed for scalability, HB Protein Smoothies offers a low-overhead, streamlined franchise model with minimal staffing requirements and strong unit economics. Each location provides convenient, high-protein nutrition while supporting franchise partners with a proven system engineered for sustainable growth.
About Fransmart
Fransmart is a leading franchise development company specializing in helping emerging restaurant and retail concepts expand through strategic franchising solutions. Founded two decades ago by Dan Rowe, Fransmart has a proven track record of transforming single-unit stores into successful franchise systems. The company has played an instrumental role in building franchising programs for internationally recognized brands, including Five Guys and The Halal Guys, demonstrating its expertise in scaling innovative concepts from startup to global franchises. For more information on Fransmart, visit Fransmart.com.
Media Contact:
Kiara Brown
Fransmart
480-847-1327
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