Remedy Entertainment touts pricing Control Resonant ‘attractively for an AAA title’

Image via Remedy Entertainment

Max Payne and Alan Wake maker Remedy Entertainment is banking on Control Resonant’s “attractive” $60 price to be one of its main draws when it launches on a crowded autumn, in comparison to pricing of other AAA games on the market.

As part of the company’s financial report for the first half and second quarter of 2026, which were released earlier today, Remedy CEO Jean-Charles Gaudechon tells investors that the studio believes in Control Resonant’s distinctiveness and quality to make it stand out in a “competitive” autumn window.

“Control Resonant will be available across all major platforms from day one and is priced attractively for an AAA title,” Gaudechon continues. “Combined with the release window becoming slightly less crowded since our original reveal, we remain confident in our positioning.”

The $60 price standard for AAA games has been in constant fluctuation for the last couple years. Sony announced that some of its first-party titles on PlayStation 5 would cost $70 back in late 2020. Since then, the likes of Capcom followed suit with games like Dragon’s Dogma II, but the industry also started pushing for $80 as a base price, with Nintendo’s Mario Kart World being a standout example of the company’s “variable” approach to pricing with Switch 2 titles.

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Last year, Xbox announced that it was bumping its first-party titles to $80 as well, only to backtrack with the likes of The Outer Worlds 2 a few months later and taking a step back to $70. Looking ahead, the biggest $80 example is Grand Theft Auto 6, with a premium edition going for $100.

Remedy is placing all bets on Control Resonant’s success in the face of self-publishing risks

After working with Epic Games to publish Alan Wake 2, Remedy’s first self-publishing efforts have yielded mixed results. FBC: Firebreak, a Control spinoff, underperformed on a commercial level, with Remedy being “unsatisfied” with the launch-phase consumer sales.

The reception led to Remedy issuing a profit warning, and later attempted to instill a sense of urgency in a bid to turn around the studio’s fortunes. This all culminated on the company naming former EA executive Jean-Charles Gaudechon as its new (permanent) CEO, as well as the announcement that FBC: Firebreak would no longer be getting major content updates less than a year on shelves.

Now, Remedy’s current financial outlook is in the negative, with its Q2 2026 revenue being down 40 percent to €10.2 million (~$11.7 million) and its operating loss totaling €3.9 million (~$4.5 million), compared to €0.5 million loss (~$576,972) in the same quarter last year. When it comes to the first half of the year altogether, the figures are down 23.1 percent to €23.3 million (~$26.8 million) and €2.9 million (~$3.3 million), respectively.

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The company has been placing its focus on Control Resonant with a bullish marketing and outreach campaign, touting a “hands-on world tour” that spanned seven cities across the US, Latin America, and Europe. Remedy says the game has garnered over 1.5 million wishlists across all platforms, and pre-orders ranked among the top three PlayStation games in the US, Germany, and Brazil.

Gaudechon says that early indicators put Control Resonant alongside the industry’s “major releases,” and adds that the weeks ahead of its September 24 release are about execution.

“Early signals and commercial metrics give us confidence in the game’s potential, but our focus remains on bringing an outstanding game to the market and letting the results speak. I personally see the game getting stronger week by week and our marketing accelerates further in the third quarter.”

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