PHOENIX, Arizona—BWH Hotels announced the formal launch of its new Upscale & Luxury Worldwide Sales division, a dedicated global sales organization designed to drive commercial growth across its upscale and luxury hotel properties. With the global business travel market projected to surpass $2 trillion, BWH Hotels is committed to expanding the footprint of WorldHotels and its broader upscale segments. This new structure was created to capture this growing demand by simplifying engagement for corporate travel buyers and helping hotel owners connect with high-value business opportunities in key markets.
The new global division leverages nine sales leaders with regional expertise to cover the United States, including the Northeast, Mid-Atlantic, Midwest, South and West Coast, as well as Canada and Europe. Operating in tandem with travel industry relations and agency engagement teams, the division will build corporate agreements across key high-yield sectors, such as consulting, finance, entertainment, fashion, pharmaceutical, healthcare and architectural engineering accounts, and streamline integration so that corporate buyers can easily discover, book and incorporate upscale and luxury properties into their global corporate travel programs.
Statement From Leadership
“The launch of this premium sales division marks a defining moment in our long-term growth vision, strengthening competitiveness in the corporate arena and reinforcing our evolution into a multi-segment global hospitality enterprise,” said Chad Fletcher, senior vice president of Worldwide Sales at BWH Hotels. “With the ongoing boom of bleisure travel, corporate demand continues to create immense opportunities for expansion in the upscale market. This structure allows us to capitalize on that momentum, deepening relationships with key procurement leaders and delivering profitable, high-quality business for our hoteliers.”
LODGING Staff
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