Playson launches €25,000,000 BLASTS & RACES global campaign

Playson, the accomplished digital entertainment supplier, has officially launched BLASTS & RACES, its new flagship global campaign featuring a €25,000,000 prize pool.

Evolving from the supplier’s highly successful Non-Stop Drops & Races initiative, BLASTS & RACES represents the next chapter in Playson’s renowned network campaign offering. Running until June 30th, 2027, the year-long engagement campaign offers a staggering €25,000,000 prize pot – a significant increase from the €10,000,000 awarded in the previous edition – making it one of the industry’s largest player engagement campaigns.

Partners and operators can opt-in for participation, with no integration, any time during the one-year period.

The launch follows the success of Playson’s previous edition, which generated record participation from operators and players worldwide, reinforcing the appeal of large-scale network engagement initiatives.

BLASTS & RACES introduces a refreshed identity for Playson’s flagship engagement campaign, reflecting its continued growth and ambition while maintaining the proven foundations that have made previous editions so successful.

As part of the refresh, several familiar campaign features have been renamed to better reflect their player experience. Cash Blast has become Power Blast, Tournaments evolved into Grand Races, and Short Races are rebranded as Turbo Races. While the names have evolved, the trusted mechanics and seamless integrations that operators value remain unchanged.

Powered by Playson’s proven engagement tools and featuring a portfolio of top-performing and newly released titles, the campaign provides operators with a simple and effective way to boost player retention. With no additional integration required, partners can seamlessly opt in and begin rewarding players through the year-long initiative from today.

The launch of BLASTS & RACES underlines Playson’s ongoing commitment to developing innovative engagement tools that create value for operators while delivering entertaining and rewarding experiences for players.

Waldemar Antypov, Product Owner at Playson, said:

BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world. Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.