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Saudi Arabia-based fashion e-commerce startup Aya has secured $7 million (SAR 26 million) in a Series A funding round led by RAED Ventures, with participation from Nuwa Capital, Sanabil Investments (a Public Investment Fund company), Khwarizmi Ventures, Joa Capital, and other investors.
Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya operates a demand-driven fashion platform that leverages real-time customer engagement to guide production. The company tests over 700 designs each month, validating demand within hours and only manufacturing items that demonstrate strong customer interest. This approach minimizes inventory risk while enabling faster response to emerging trends.
Aya has experienced rapid growth since launch, scaling to a team of more than 60 employees, serving over 100,000 customers, and achieving 9x year-on-year growth. The startup initially validated its model within the $3 billion abaya market, showcasing the efficiency of its real-time production and distributed manufacturing network, which supports quick turnaround times and competitive pricing.
The newly raised capital will be used to expand Aya’s product categories and scale its demand-driven model into broader fashion and lifestyle segments.
Aya previously raised $1.6 million in seed funding in March 2025, led by Khwarizmi Ventures, with participation from RAED Ventures, Joa Capital, FENA Holdings, Turki Alrajhi, and a group of angel investors.
James Musoba Read More