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Inside Skybound’s video game strategy ft. David ‘DA’ Alpert and Jon Goldman

Entertainment

Entertainment

Skybound Entertainment is continuing to rack up wins with the recent release of Invincible VS. The game is both another successful adaptation of co-founder Robert Kirkman’s superhero comic Invincible and a successful debut for in-house game studio Quarter Up. Today’s competitive video game market means even games based on popular franchises need to fight tooth and nail for their success, and deciding to spin up an in-house game development studio meant the storied entertainment company was taking on a ton of risk.

So why did all that risk pay off? Today on the Game Developer podcast, Skybound CEO David “DA” Alpert and co-chairman Jon Goldman join senior editor Bryant Francis for a breakdown of the company’s strategy when it comes to expanding its presence in the world of video games, its approach making sure every entry point to its franchises is a quality experience, and what game studios should know about expanding into international territories like Brazil.

Related:How publishers can do better by devs (and still profit)

About the Game Developer Podcast

The Game Developer podcast is a bi-weekly podcast chronicling the triumphs, catastrophes, and everything in-between of game development, sharing lessons and strategies fellow developers can use to hone their craft. The Game Developer Podcast is hosted by Bryant Francis, edited by Pierre Landriau, and features music by Mike Meehan.

Follow Game Developer on Bluesky or on LinkedIn.

Game Developer and GDC Festival of Gaming are sibling organizations under Informa Festivals

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