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Playson strengthens African footprint through KingMakers partnership

Entertainment

Entertainment

Playson, the accomplished digital entertainment supplier, has partnered with KingMakers and its leading sportsbook and gaming brand BetKing to launch a selection of its top-performing titles across Nigeria.

The agreement will see Playson deliver a tailored portfolio of games to BetKing players in Nigeria via the EveryMatrix aggregation platform, with titles specifically rebuilt and optimised for African audiences to maximise engagement and performance.

Among the first games to go live are Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines, all recognised for their immersive gameplay, engaging mechanics and strong performance across regulated markets worldwide.

Founded in 2018, KingMakers has established itself as one of Africa’s leading sports betting and gaming operators through its BetKing brand, building a strong reputation for delivering innovative entertainment experiences across key African markets.

The partnership further strengthens Playson’s growing African footprint following several strategic launches across the continent, while enabling BetKing to further enhance its casino offering with globally recognised content tailored to local player preferences.

Conor Jenner, Senior Sales Manager at Playson, said:

Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation. BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.

Nick Baker at KingMakers, said:

Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering. We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.

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Milena Yeghiazaryan

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