The art of doing more with less: The new marketing operations stack

Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that “maintenance mode” often consumes the bandwidth needed for strategic contribution.

At the May 6th MarTech Conference, the session “The art of doing more with less: The new marketing operations stack” shifts that narrative. Moderated by Mike Rizzo, CEO of MarketingOps.com, our panel features leaders who are actively reshaping the boundaries of the role:

• Fergus Ashe, chief commercial officer, Screendragon.
• Julz James, director, GTM systems, Fleetio.
• Jessica Kao, director, B2B GTM transformation advisor, Adobe.

Navigating a complex stack with fewer resources is a constant hurdle in this role. When your day is spent “fixing the plumbing,” it’s easy to feel disconnected from the creative and commercial goals of the business. This session is designed to bridge that gap.

The path forward isn’t about adding more tools — it’s about simplifying and integrating what you have so your work is visible, valued, and vital.

Let’s tackle the shift from reactive to proactive. You will learn how to:

• Prioritize for impact: Identify the workflows that actually move the needle on efficiency and revenue.
• Streamline the stack: Reduce tool fatigue by focusing on integration rather than accumulation.
• Remove the bottlenecks: Step out of the “support” loop and into a role that enables the entire GTM organization.

If the weight of fragmented processes is slowing your team down, this conversation provides the roadmap to a leaner, smarter operations function. Your work is the engine of marketing performance—it’s time to let it run at full capacity.

Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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