Credit: Andreas Merchel / Shutterstock
ADI Predictstreet has made yet another high-profile move in the sporting world, this time partnering with global sports entertainment platform DAZN.
Just over a week ago, the Gibraltar-licensed prediction markets platform was announced as FIFA’s official prediction market partner for the 2026 World Cup.
Now, London-headquartered DAZN will integrate ADI Predictstreet into its platform in an attempt to enhance its ecosystem of live and on-demand sports viewing, real-time scores, news, betting, gaming and FanZone.
The move sees yet another sporting behemoth ally with ADI Predictstreet, weeks after the company was incorporated. Its platform only launched, stutteringly, last week and all markets offered on the site currently state that they have $0 wagered on them.
It is also worth noting that there is a prompt that says “join the waitlist”, potentially hinting that the game is still in some form of pre- or mid-launch period. The USD currency is also displayed as opposed to Gibraltar’s currency of GIP – an interesting move given the only people legally allowed to wager on the platform are residents of Gibraltar. Regardless, this could be all attributed to the platform having not fully launched yet, and still being in a testing period.
A close eye will be kept on the firm’s dealings over the next few months as it ramps up its operations in the period leading up to and during the 2026 World Cup.
Today’s deal, DAZN says, brings together sport and prediction. ADI Predictstreet is set to enable interactive prompts and unique experiences directly tied to big sporting moments.
The business also said that prediction will become a “native part of the fan experience”, giving fans the opportunity to engage with markets and understand more on probabilities through insights.
“DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan,” said Shay Segev, Chief Executive Officer of DAZN Group.
“Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments.
“With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.”
The World Cup is set to serve as a “launchpad”, with the deal extending across the entirety of the DAZN portfolio. ADI Predictstreet will later roll out across major leagues and events to drive yet further engagement.
ADI Predictstreet’s rocky start
The prediction market clearly has a launchpad of its own with these huge deals. Whilst it only gained a license in its inaugural jurisdiction of Gibraltar last month, partnerships with FIFA and now DAZN will almost certainly give the company the exposure needed to kickstart.
Its catapult into the spotlight has not come without scrutiny, however. Many have questioned why FIFA chose such an unknown entity to partner with, whilst investigative reports have detailed past troubles experienced by CEO Dimitrios Psarrakis, and Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, who was pictured with FIFA boss Gianni Infantino when the company was announced as a partner of FIFA.
Psarrakis’ involvement in the ‘Qatargate’ scandal has been perused by journalists, and Bhatia is said to have been involved in insider trading, reportedly having paid £130,000 to India’s Security & Exchange Board (SEBI) to settle allegations.
The business responded to criticism of Psarrakis in a statement to Norwegian publication Josimar, saying: “Dimitrios has never been charged with any wrongdoing. Today, he remains a globally recognised blockchain expert and a speaker at top-tier universities, international organisations, as well as professional summits on FinTech, RegTech, Blockchain and the Digital Disruption of Banking and Financial Services around the globe.”
Due to this culmination of events, ADI Predictstreet was bound to be under the media’s microscope, but after a start somewhat marred by controversy, it will be hoping that a fruitful future now lies ahead.
On the deal, Psarrakis added: “This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants.
“This is not just an evolution of engagement, it is the creation of a new category where technology, collective intelligence, and global events intersect at scale.”
Patrick Killeen
Read More