Founded in 2024, MOVA is a Chinese smart home appliance brand focused on AI-driven intelligent living solutions. The company began with cleaning devices such as robotic vacuum cleaners and has quickly expanded into personal care and outdoor smart products across multiple categories.
Leveraging a mature supply chain and advanced algorithm capabilities, MOVA continuously iterates its products. The latest product lineup demonstrates that MOVA has evolved from a single cleaning tool into a comprehensive smart robotics ecosystem for the home, with increasingly diverse product designs and application scenarios.
The self-cleaning robot that swaps mops
The flagship robotic vacuum Mobius 60’s core innovation lies in the automatic mop replacement system, which allows the device to switch mops according to different rooms, for example, using separate cleaning modules for the kitchen and bathroom, thereby reducing cross-contamination.
The charging station is designed for full automation. It has functions for automatic dust collection, water replenishment, mop washing, and drying. These features further minimize the need for manual intervention.
The AI system supports obstacle recognition and path planning while enhancing obstacle-crossing capabilities to handle more complex home environments. Overall, the Mobius 60 demonstrates the evolution of robotic vacuums from simple automated cleaning toward fully automated maintenance.
Suction and cleaning methods evolve in sync
Targeting the high-end market, MOVA has simultaneously launched several new robotic vacuum models. The V70 Ultra Complete offers strong suction power and extended battery life, making it effective for larger areas and reducing the need for mid-cleaning charging or pauses.
The S70 Ultra Roller features a real-time water circulation roller brush, allowing the mop to clean itself during operation, which lowers manual intervention while maintaining cleaning performance. The P70 Pro Ultra, positioned in the mid-range segment, provides automatic mop washing and high suction capabilities.
This product lineup reflects two key trends. High suction power is gradually becoming a baseline feature, so deep cleaning is no longer exclusive to high-end models. In addition, structural designs such as roller brushes and water circulation help minimize secondary contamination, keeping mops clean during operation and improving overall household hygiene.
Floor scrubbers and vacuums evolve toward maintenance-free operation
Within its floor scrubber and vacuum product lines, MOVA’s products focus on improving cleaning efficiency and automation. The floor scrubber X5 Ultra Steam uses high-temperature steam to clean hard surfaces, which effectively sterilizes them and lowers the presence of bacteria and microorganisms.
The floor scrubbers X4 Pro and X4 Mix feature self-cleaning roller brushes along with high-temperature water washing systems. These mechanisms keep the cleaning components clean during operation and reduce the amount of manual maintenance required.
The floor scrubber M50 Ultra is equipped with a robotic arm that extends its cleaning reach, especially in corners and along edges, helping to overcome the limitations commonly seen in traditional products. The vacuum cleaners G70 and S2 Detect are equipped with dust detection sensors that automatically adjust suction power based on the amount and type of debris.
Across this product range, technologies such as temperature control, self-cleaning mechanisms, and intelligent sensing are applied to reduce maintenance requirements and improve operational efficiency.
Extending to outdoor and new scenarios: lawn mowing, pools, and aerial modules
Beyond traditional indoor cleaning devices, MOVA is expanding its product lineup to cover a wider range of applications. The LiDAX Ultra series lawn mower robots use 3D LiDAR for boundary-free navigation, which allows them to autonomously plan paths and avoid obstacles even in complex lawn environments.
The Rover X10 pool robot supports multi-path planning and underwater cleaning, adapting to pools of varying shapes and depths to improve coverage and efficiency. The Pilot 70 aerial module explores the possibility of robotic vacuums operating in the air. It expands the range of applications for traditional cleaning devices.
This product strategy shows that MOVA is moving from indoor cleaning into outdoor and specialized environments. The company is gradually building a portfolio that spans water, land, and air.
From cleaning tools to an intelligent robotics ecosystem
MOVA’s latest product lineup reflects three key shifts. Automation has evolved from single-task cleaning to system-level self-maintenance. AI capabilities have been further strengthened in environment recognition and task execution. Product applications have also expanded from indoor settings to underwater and outdoor environments.
As its product portfolio continues to grow, MOVA is transitioning from a traditional cleaning appliance brand into a broader intelligent robotics company, seeking to establish a new competitive position in the home automation space.
Jessie Wu is a tech reporter based in Shanghai. She covers consumer electronics, semiconductor, and the gaming industry for TechNode. Connect with her via e-mail: je*******@******de.com.
More by Jessie Wu
Jessie Wu
Read More