Music
Nigerian artists generated more than N60 billion from Spotify in 2025, with their music recording about 30.3 billion streams on the platform. The new figures show both the growing global reach of Nigerian music and the rising financial value of the industry.
Spotify’s latest Loud & Clear report also showed strong listener engagement with Nigerian music during the year. Nigerian artists recorded about 1.6 billion listening hours, while their songs were discovered by first-time listeners more than 1.3 billion times. That discovery figure was 26 per cent higher than in 2024, showing that Nigerian music continues to attract new audiences.
The numbers were also strong at home. Nigerian artists accounted for more than 80 per cent of the songs on Spotify Nigeria’s Daily Top 50 in 2025, underscoring the strong hold local talent has on the country’s listening habits. Spotify also reported that local consumption of Nigerian music on the platform rose by 170 per cent year on year.
Female and independent artists also posted strong growth. Local streams of Nigerian female artists rose by 55 per cent, while streams of Nigerian indie artists increased by 75 per cent.
Around 58 per cent of all royalties earned by Nigerian artists on Spotify in 2025 went to independent artists or labels, showing the growing strength of creators working outside major record labels.
Spotify said its editorial support also helped more Nigerian acts reach new listeners. Nearly 2,000 Nigerian artists were added to Spotify editorial playlists in 2025, giving more musicians visibility on the platform.
Nigerian music also appeared in nearly 320 million user playlists worldwide and more than 12 million in Nigeria. In total, more than 60 million playlists featuring Nigerian artists were created on Spotify during the year.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa, said the figures reflect a market where Nigerian talent is not only reaching global listeners but also building deeper support at home.
The report also showed how listening tastes in Nigeria are changing. Over the past five years, some of the fastest-growing genres on Spotify in Nigeria have included pop urbaine, alternative pop, anime, emo, and drill, pointing to a music culture that is becoming more diverse and more experimental.
Overall, the latest figures suggest that Nigerian music is not just gaining attention around the world. It is also building a stronger business base, with more streams, more discovery, more local support, and more revenue flowing to artists.