Tiffany Young Signs 360 Deal With Pacific Music Group Ahead of New Music

Entertainment

The Girls’ Generation star joins the Pan-Asian global entertainment company founded by Ne-Yo, MC Jin, Sonu Nigam and Jonathan Serbin.

Entertainment Tiffany Young

Tiffany Young

Pacific Music Group

Trending on Billboard

With Tiffany Young approaching nearly two decades in entertainment — and just ahead of her 10th anniversary since debuting as a solo artist — the singer-songwriter-actress has signed with the quickly growing Pacific Music Group ahead of her upcoming music releases.

Pacific signed Tiffany to a 360 deal encompassing full management representation and a recording contract with Pacific Records, the company’s flagship label. The signing formally launches the Korean roster for the new globally-focused Pan-Asian music and entertainment company founded by Ne-Yo, MC Jin, Indian singer-actor Sonu Nigam and former Warner Music Asia president Jonathan Serbin. Last week, Billboard reported that Timbaland signed his AI artist TaTa with PMG for management.

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“As I step into the next phase of my career, I find myself focusing more than ever on intention — on the quiet importance of details and on building meaningful connection through the work I create,” Young said in a statement to Billboard. “I’m honored and excited to begin this new chapter with Pacific Music Group as I prepare for my 10th solo anniversary album and the promotions to come. More than anything, I’m looking forward to celebrating this moment with my fans, the ones who have walked this journey with me, because the music has always been for them.”

Young left her native California at 15 to move to Seoul and train with SM Entertainment before debuting as a member of Girls’ Generation in 2007. The female act helped shape the commercial and cultural templates that K-pop now regularly exports globally. As part of the Girls’ Generation splinter trio Girls’ Generation-TTS, Tiffany made chart history when Twinkle earned the first-ever entry on the Billboard 200 for a Korean-pop girl group. In May 2016, Young made her debut as a soloist with the EP I Just Wanna Dance, which reached the top 5 of Billboard‘s World Albums chart, while its title track reached the top 5 of the World Digital Song Sales chart. That was followed by 2019’s Babyface-assisted EP Lips on Lips, which sent her to a new peak on Billboard‘s Independent Albums chart.

While Young has kept a lower profile in the K-pop industry in the ’20s, she has stepped into musicals (including two runs as Roxie Hart in the South Korean production of Chicago), acting (she most recently appeared in 2024’s Uncle Samsik on Disney+) and TV judging (acting as a mentor on popular K-pop competition series including Girls Planet 999, Veiled Cup and Peak Time).

“Tiffany is exactly the kind of artist Pacific Music Group was built to partner with,” Serbin, Pacific Music Group co-founder and CEO, said in a statement. “She’s a true pioneer, an artist who helped define a generation, yet continues to evolve creatively across music, acting, and global culture. Launching our Korean roster with Tiffany is incredibly meaningful, and her 10th anniversary solo release in May 2026 will be a powerful statement of where she’s headed next. Korea is a cornerstone of the global music industry and this signing, alongside our expanded Seoul team, reflects our long-term commitment to the market.”

While Pacific Music Group is headquartered in Hong Kong, it has expanded its Seoul operations with 12 new hires — including the newly announced Korea exec Samuel Ku — to support artist management, creative development, marketing and global coordination.

New music from Young via Pacific Records is scheduled for release later this year.


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