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Image: Delasport
With sports betting growing more and more competitive, gaining an edge becomes more difficult every day. That’s why Delasport is introducing its latest launch, Betiator, described as a category-defining product that changes live sports betting forever.
The sports, casino and platform provider is showcasing their latest innovation at ICE Barcelona, where it will display this first-ever crash-style game designed exclusively for sportsbooks. Betiator merges “the raw drama of live sports with the heart-pounding tension of crash mechanics”.
For decades, sportsbook innovation has revolved around the same core ingredients: odds, markets, and bonuses. Betiator is set to break the cycle with a whole new way to play that puts timing at the forefront.
Inspired by the explosive popularity of crash games in casinos, Betiator brings that same simplicity and adrenaline into live sports. Players follow real in-play action through a highly visual interface, decide when to jump in, and choose when to cash out – before the moment hits. The result is a fast, intuitive, and thrilling experience that feels as exciting to watch as it is to play.
Oren Cohen Shwartz, CEO of Delasport, explained this new product is not another market nor an add-on: “It’s a revolutionary new Sports product. We’ve taken the tension people love in crash games and fused it with the emotional peaks of live sports. This is the next evolution of gambling in general and of in-play betting in particular,” he said.
For operators, Betiator delivers more than excitement. It unlocks higher engagement, longer sessions, increased bet frequency, and new cross-sell opportunities, while attracting audiences that traditional sportsbooks struggle to convert – especially bingo, casino-first and younger, mobile-native players.Betiator is making its official debut at ICE Barcelona 2026, where partners and operators can experience the future of live betting firsthand.
Fernando Noodt
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