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From stigma to scale: How Antara is building India’s senior-care ecosystem

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HomeBusiness NewsFrom stigma to scale: How Antara is building India’s senior-care ecosystem

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As attitudes towards ageing shift in post-pandemic India, Antara Senior Care is carving out a multi-vertical elder-care platform spanning senior living, care homes and health products. In a conversation with CNBC-TV18, Executive Chairperson Tara Singh Vachani outlines how rising longevity, changing family structures and a growing focus on wellness are driving demand—while regulatory gaps and lack of standards remain the sector’s biggest scaling challenge.

India is ageing fast. Seniors already account for 11% of the population. By 2050, that share will double to 21% – meaning one in every five Indians will be aged above 60. With longer lifespans, shrinking family units and dual-income households, one truth is clear: More seniors will age alone and with more complex care needs than ever before.

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