Heineken N.V. (HEINEKEN) announces that it has appointed Alex Carreteiro as Regional President Americas, and member of the HEINEKEN Executive Team, as per 1 March 2026. Alex, currently CEO of PepsiCo Brazil & South Cone Foods Business, succeeds Marc Busain, who left HEINEKEN on 1 October 2025.
Amsterdam – WEBWIRE – Friday, December 5, 2025
Alex joins HEINEKEN from PepsiCo, where, as the CEO of PepsiCo Brazil & South Cone Foods business, he is responsible for 16,000 employees and 10 factories across Brazil, Chile, Argentina, Uruguay, and Paraguay. Under his leadership PepsiCos Brazil business doubled its size, achieved significant market share and penetration gains, and was recognised as PepsiCos Global Business Unit of the Year in 2024.
Prior to joining PepsiCo, Alex spent nearly two decades at Nestl, holding senior roles across General Management, Sales, and Finance in Europe and the Americas. His last role was Vice President of North America (USA, Canada, Mexico) within the Nestl Americas zone. Before that, he served as CEO of the Latin Caribbean region and Managing Director of Nestl Waters Brazil and Portugal. This breadth of experience gives him deep insight into both developed and emerging markets, as well as the ability to navigate complex regulatory and competitive landscapes.
Alex brings extensive expertise across beverages and food, underpinned by a strong track record in M&A, post-merger integration, and building high-performing, diverse teams that deliver results. Throughout his career, Alex has consistently demonstrated commercial excellence, forging deep, trust-based relationships with trade partners and linking impactful point-of-sale execution with compelling category strategies that strengthen market share and profitability.
Alexs appointment reflects our ambition to accelerate growth and transformation in the Americas, a region that is critical to HEINEKENs long-term EverGreen strategy. His strategic vision, operational discipline, and people-first leadership style are a strong fit with HEINEKENs values and future direction. I very much look forward to welcoming Alex to the team.
Dolf van den Brink Chairman of the Executive Board/CEO
About HEINEKEN
HEINEKEN is the worlds pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKENs over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Companys website and follow us on LinkedIn and Instagram.
( Press Release Image: https://photos.webwire.com/prmedia/7/347555/347555-1.jpg )
WebWireID347555
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.