Connections Lead Follow-Up Best Practices (Shared vs. Non-Shared)

In the competitive world of real estate, a successful business hinges on an effective lead strategy. However, not all leads are created equal, and understanding the fundamental differences between shared and non-shared leads is crucial for optimizing your efforts and maximizing your return on investment. The right approach isn’t about one type of lead being inherently “better” than the other; it’s about choosing a strategy and a program that aligns with your business model, budget, and personal strengths.

When it comes to shared vs. non-shared leads, the main difference is simple. Shared leads are sent to two different agents at the same time; that means the lead may receive two texts and email responses from two agents often within seconds. So calling quickly becomes even more important if you want to be the one who connects first.  For many agents, shared leads can be a powerful way to build a robust pipeline. With the right technology and a disciplined approach, a business can be built on the foundation of shared leads, converting a high volume of inquiries into meaningful meetings and clients.

Conversely, non-shared leads offer the advantage of being the sole point of contact from the start. These leads are often a great fit for agents who prioritize quality over quantity. Ultimately, the best lead program is the one that fits your unique business needs. By honestly assessing your own strengths and resources, you can craft a strategy that not only generates leads but converts them into sustainable business growth.

Key takeaways:

• Assess whether your business is better suited shared vs non-shared leads on Realtor.com 
• Utilize follow-up systems, communication tools, and a strong CRM to manage and nurture your chosen lead type, maximizing your conversion rate
• Best practices for non-responsive leads

For a more in-depth look at lead conversion, as well as additional tips and best practices, we encourage you to check out our education sessions available in our Virtual Learning Academy at realtor.com/training.

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Samia Bahu