“Your Blizzard Song” Turns Everyday Adulting into a Singalong-Worthy Reward
Dallas, TX (RestaurantNews.com) Just in time for the Texas heat, DQ restaurants in Texas are launching a playful, music-driven campaign to spotlight the brand’s iconic Blizzard® Treat as the perfect reward for surviving everyday life. Titled “Your Blizzard Song,” the new summer campaign celebrates the realities of “adulting” with a wink – and a sweet treat.
Created by longtime Texas Dairy Queen Operators’ Council agency partner LOOMIS, the campaign builds on the legacy of the “That’s What I Like About Texas” jingle. This summer, LOOMIS introduces a fresh, lighthearted tune that taps into the universal truth that adulthood is full of chores, errands, and obligations – and every one of them is worthy of a Blizzard Treat.
“The Blizzard Treat is one of the brand’s greatest treasures and is celebrating its 40th anniversary,” said Mike Sullivan, LOOMIS CEO. “It’s a distinctive product that’s brought people a lot of joy the last four decades. We get to amplify that feeling with a campaign that’s pure fun.”
Launching Memorial Day and running through August 31, the integrated campaign includes multiple :30 TV and radio spots, all featuring the new playful tune. The production captured three TV spots in just two days using advanced LED technology – bringing the vibrant humor and relatability of the concept to life.
“You see the trend in ‘little treat culture’ as consumers’ emotional response to today’s climate,” added Tina Tackett, Executive Creative Director at LOOMIS. “DQ restaurants in Texas are naturally poised to satisfy that need for daily rewards, so we simply leaned in.”
In addition to TV and radio, the campaign is supported by a series of activations, including:
- A Summer Survival Kit PR package,
- Strategic influencer partnerships, and
- A fan-forward giveaway designed to drive online engagement and amplify the campaign’s playful message.
“This campaign hits all the right notes – literally and figuratively,” said Lou Romanus, CEO of Texas Dairy Queen Operators’ Council. “Texans have grown up with the DQ jingle that sticks with you, and LOOMIS understands the magic behind that. This musical twist brings a fresh energy to a new generation of fans while celebrating the Blizzard Treat that everyone loves.”
Whether you just paid bills, did laundry, mowed the lawn, or managed your inbox – this summer, DQ with invites Texans to sing along, smile, and treat themselves to one of the Summer Blizzard Treats which include brand-new creations like the Dipped Strawberry Cheesecake Blizzard Treat; and Mixing Bowl Mashup Blizzard Treat or familiar favorites like S’more Blizzard Treat; Cotton Candy Blizzard Treat; or Confetti Cake Blizzard Treat. Because after all… that’s what we like about Texas.
About Texas Dairy Queen Operators’ Council
There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators’ Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the DQ restaurants in Texas. Visit DQTexas.com for more information about Dairy Queen restaurants in Texas.
About The LOOMIS Agency
The LOOMIS Agency is the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, check out the agency’s “Voice of the Underdog” podcast, and read the BARK! blog.
Media Contact:
Carolyn Alvey
Aardvark Communications
ca*****@********tx.com
214-394-0078