Fortune 500 Blockchain Adoption Hits 60% as Stablecoin Usage Grows: Coinbase Survey

• 60% of Fortune 500 companies are developing blockchain projects, Coinbase survey finds.
• Stablecoin transfer volume surpassed $27.6 trillion, outpacing Visa and Mastercard.
• 83% of institutional investors plan to increase crypto exposure in 2025, report shows.

According to Coinbase’s latest State of Crypto report, 60% of Fortune 500 companies are beginning to work on crypto projects, representing the growing institutional adoption of digital assets. Furthermore, the report reveals a notable rise in cryptocurrency adoption by small and medium-sized businesses (SMBs) in the U.S., especially in the last four years, with adoption doubling from 2024 to the present.

Moreover, the research highlights that blockchain plays a bigger part in how businesses develop strategies and run their operations. It’s now anticipated that more than 80% of institutional investors will increase their investments in cryptocurrencies. Among cryptos, stablecoins are the fastest to grow in supply and the number of transactions.

Fortune 500 Companies Integrate Blockchain into Business Strategy

According to the information, almost one in five Fortune 500 executives now include blockchain and on-chain efforts as key parts of their business strategies. This is 47% higher than the total of the previous year. Companies are using blockchain for payment systems, supply-chain tracking, and identity verification across sectors such as retail, healthcare, and automotive.

The average number of blockchain projects per Fortune 500 company rose to 9.7 in 2025 from 5.8 in 2024, representing a 67% jump. In addition, executives believe that blockchain will create new income opportunities for their companies. Nearly half of the survey respondents said that they have seen a rise in blockchain-related spending over the past year.

Coinbase’s research, based on surveys of 100 Fortune 500 executives and analysis of Web3 initiatives by Fortune 100 firms from 2020 to 2025, suggests blockchain is shifting from experimentation to strategic business integration.

SMBs and Institutional Investors Drive Crypto Growth

The report points out that more than one-third of U.S. SMBs currently use cryptocurrencies, a figure that has doubled since last year. For smaller companies that don’t currently use crypto, 46% have plans to incorporate it within the next few years. About 82% of these businesses believe blockchain technology can resolve financial challenges like invoicing delays and high transaction costs.

Stablecoin use is extreme among SMBs, with over 81% expressing interest due to benefits like faster payments and lower fees. The report states that the supply of stablecoins rose by 54% year over year, with a record $27.6 trillion processed in 2024, exceeding the combined volume managed by Visa and Mastercard.

Big investors are also adopting these trends. Coinbase reports that 83% of institutional investors intend to raise their holdings in cryptocurrencies this year, and several plan to begin investing in other types of digital assets as well. The rise in demand for spot Bitcoin and Ethereum ETFs shows that people are paying more attention, and the top ten Bitcoin ETFs attracted $50 billion in the first half of 2025.

Although cryptocurrencies are rising in popularity the report points out that more explicit rules are needed. In the survey, 90% of Fortune 500 executives confirmed the need for consistent crypto regulations to help innovation. The report discusses several legislation proposals, including the bipartisan GENIUS Act that would control stablecoins and the Blockchain Regulatory Certainty Act, which would help provide more regulatory clarity.